Webmasters and marketers are constantly on the lookout for tools and tips to improve their websites because this is the only way to stay competitive and keep pace with their bigger competitors. A / B testing has a special place in this process, helping website administrators to improve overall performance item by item.
A / B testing is the second most popular conversion rate optimization tactic, one report finds, right after customer journey analysis. It used to be a complex and time-consuming process, but now you can do it quickly using state-of-the-art tools.
We will explain the advantages of this marketing strategy and show you the 10 best WordPress plugins A/B testing.
A / B test: Definition and advantages
Before going into the details of the various WordPress plugins A/B testing, we want to discuss this concept a bit more in-depth and describe how it works. By definition, A/B testing is an online marketing strategy where different versions of a product are used to see what the user or consumer prefers.
This is also known as splitting or bucket testing. In terms of WordPress websites, the A / B test is to compare different elements of the web page such as titles, color schemes, images, calls to action, content, header, the footer, widgets, layout and many other elements. This process gives you a number of different benefits, the most important of which are:
- Higher conversions
- Long-term increase in turnover
- Reduced bounce rate
- Improved content engagement
- Reducing the abandonment of trolleys
- Additional data for analysis
Now that you've seen some practical benefits of A / B testing, it's time to check out the list. of the best premium WordPress plugins the most productive in this area.
If you have never installed WordPress, discover How to Install a WordPress Blog in 7 Steps et How to search, install and activate a WordPress theme on your blog
But back to why we are here.
1. Google Optimize
Google offers you a wide range of website optimization tools and A / B testing is no exception. Google Optimize is a WordPress Plugin free that allows you to tailor a website to the specific needs of your target audience. It also offers a paid plan, but the free version is more than enough for most users.
This tool is natively integrated into Google Analytics, which allows you to quickly understand how to improve your website. Google Optimize has a simple and intuitive user interface, which means even newbie webmasters can quickly learn how to use it.
6 WordPress plugins to add auto-completion to your forms is to consult absolutely.
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2 WordPress Landing Pages
WordPress Landing Pages is a WordPress Plugin which gives administrators the ability to monitor and track conversion rates, run split testing on Landing Pages, and increase the flow of leads in the process.
How to add and configure the Google Tag Manager on WordPress is to consult absolutely.
We really appreciate this WordPress Plugin because of the visual editor: “Thanks to this feature, you will be able to follow changes in real time and see how your Landing Pages evolve. Additionally, WordPress Landing Pages has a massive library of templates for you to choose from.
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3. Nelio A / B Testing
If you want to go beyond content and analyze the entire WordPress website, then Nelio A / B Testing might as well be the best solution for you. The plugin is comprehensive and gives you a plethora of customization options, allowing you to test all parts of your content as well as themes, menus, and other elements.
How to add and configure the Google Tag Manager on WordPress is to consult absolutely.
In addition, you can use Nelio A / B Testing to verify other names, images and descriptions of your products, and use your orders as conversion actions (to make sure a certain product has been purchased). The tool comes with a free trial, so feel free to use it.
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4. Instapage
Boarding is essentially a Landing Page platform with its own split testing tool. You can use it to create a brand new Landing Page or copy an existing page and run the A / B test.
All the results will appear in the dashboard and it is extremely easy to compare the results.
See also 5 WordPress plugins to save your blog
The only thing that makes Instapage a little annoying is the fact that you have to pay a monthly fee if you want to use its A / B test: the cheapest package offers this feature and costs $ 99 per month.
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5. Thrive Optimize
Thrive Optimize is an A / B testing WordPress plugin which developers say trusting marketing gurus is just dangerous and you need a split testing WordPress plugin to make sure a homepage element is better that the other.
Thrive Optimize is used to test and compare revenue growth, but it can also test goals such as the subscriptions. This plugin requires a one-time payment, after which you can use it as many times as you want.
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6. WordPress Calls to Action
Conversion rates primarily depend on calls to action, which makes split testing even more important. WordPress Calls to Action is designed with best marketing practices to help webmasters drive and convert more leads to their website.
With this tool you can track the conversion rates of your CTAs for continuous optimization. At the same time, there is the possibility to add CTAs popups or clone existing solutions to play with different variations. WordPress Calls to Action is easy to use and provides users with efficient support.
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7. Visual Website Optimizer
Visual Website Optimizer (VWO) is a comprehensive A / B testing and conversion optimization platform. It gives you the ability to conduct visitor research, build an optimization roadmap, and perform ongoing experimentation.
Its testing process works in three steps:
- Make different variations of the page using editing tools VWO
- Select the objectives of your test A / B
- View data in the tool's dashboard
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8. Title Experiments Free
A headline is the first thing website visitors see, so you need to make sure every headline is perfect. As indicated by his name, Title Experiments Free is a WordPress plugin that lets you test multiple headline solutions and find out what your readers find interesting.
See also our 7 WordPress plugins to improve your delivery system
You can use this tool for free, but there is also a paid version in case you need advanced statistics or to test several features.
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9. Simple Page Tester
This is another WordPress plugin on our list that has the main purpose of ensuring easy A / B testing. Single Page Test is not only easy to use, it also supports SEO and helps you find Google friendly content solutions.
The basic version is free, but the Premium offer gives you built-in conversion tracking and detailed information on the progress of your split test as well as automatic statistical calculations you can trust.
See also our 7 WordPress plugins to improve your delivery system
In addition, Simple Page Tester offers complete conversion tracking and statistical analysis, so you can't miss a single detail that has an impact on website visitors.
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10. AB Press Optimizer
AB Press Optimizer is a WordPress plugin that lets you create dozens of different versions of your images, buttons, content blocks, forms, and titles in minutes. You can create as many experiences as you need to see which optimizations help your customers convert the best.
AB Press Optimizer allows you to independently monitor conversions and visitors for each version, keeping an eye on which one converts best.
See also 5 WordPress plugins to save your blog
You have the option to test any element on your theme, page, post, and custom post type.
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Recommended Resources
Find out about other recommended resources to help you build and manage your website.
- 10 tips on photoshop for designers on WordPress
- 10 WordPress plugins to improve the search on your Blog
- 8 Divi children's themes for personal coaches
- Yoast SEO: Introduction of SEO roles
A / B testing is one of the sure ways to improve your website and increase conversion rate in the long run. However, you don't want to do it manually, but rather use a special tool to make the process faster and more efficient.
Conclusion
So ! That's it for this list. In the latter, we presented to you the 10 best WordPress plugins A/B testing, so be sure to give them a try and help your business grow fast.
However, you will also be able to consult our resources, if you need more elements to carry out your projects of creation of Internet sites, by consulting our guide on the WordPress blog creation or the one on Divi: the best WordPress theme of all time.
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