Are you looking for them best WordPress plugins sending emails?
One of the keys to success in digital marketing is making sure the right hand is always talking to the left. This means if you have spent time building a website and have regularly wrote high quality content, you'll want these efforts shared across other marketing platforms.
Social media is one of the more obvious choices given that it is (usually) free and doesn't require a lot of effort to write a 140-character message and hit “send”. But email is another one of those commercial weapons that should remain closely tied to whatever you do.
Of course, as a web developer, email marketing might not be something you plan to do. But just because it's your job to build websites for your clients, that doesn't mean you shouldn't know how to improve it through other marketing strategies.
The same goes for your own professional website. As a WordPress developer or designer, your website reflects the work you do and greatly benefits from increased email exposure.
See also: 10 WordPress plugins to create tabs on your blog
In general, email marketing is a term used for communications shared between you and email subscribers with the primary purpose of converting them into premium customers. These types of emails are the equivalent a landing page on your website.
In this article, I want to focus on the subset of newsletter or even email marketing. Much of what you should do to create a newsletter is similar to the work you do to create a website, so it's a logical choice to head to email marketing (at least to start). I will discuss the power of email, how it can be used to promote your website, and to release some of the best newsletter plugins that you can use on WordPress to create and send newsletters.
Why your WordPress website needs a newsletter
There are several reasons why you should consider using the Marketing by email, but here are a few that should convince you enough.
- It is quite similar to construction and managing a website, which can be one of the easiest marketing methods for a web developer.
- This gives you a connection with everyone who has subscribed to receive your communications.
- Email subscribers will not always become customers, which is actually a great tool to provide customers and prospects with valuable information that can help you convert visitors who were on the closing of the conversion, customers or generate recurring revenue.
- It can increase your brand's visibility by consistently staying on top of mind with a predictable and outstanding newsletter.
- It's profitable. If you decide to send out a newsletter every week, the hard part will be done; You've already designed it. All you need to do is plug in some content, and you probably already have some content on your website (i.e. your blog).
- It can be used for various purposes. You can share news about your business, promote recent blog posts from your website, announce new products or services, give subscribers access to special offers and more.
- If you have segmented subscriber lists (depending on geography, demographics, on-site behavior, etc.), you can send personalized newsletters.
- It's another great source of data for your business. You can learn a lot about what your audience wants by studying analytics on: how many people opened it, what device did they use, which links got the most clicks, etc.
Some plugins to send newsletters on WordPress
WordPress, of course, has a number of plugins available to help users embed newsletters into their website. Usually when people talk about these plugins, they are referring to email subscription forms, which connect you to subscribers and their data on your newsletter platform. But that's not what we're talking about here.
1. Acelle Connect
Acelle Connect is a premium WordPress plugin that allows you to sync your WordPress contacts with your mailing list in Acelle Mail - an email marketing web application. Suppose you want to create periodic email campaigns for your contacts. You need to create a mailing list in an email marketing app like Acelle Mail or MailChimp , then import your WordPress contacts into the mailing list.
However, since your WordPress contacts are regularly updated, you should be able to propagate the updates to the created mailing lists. And it is at this level that Acelle Connect emerges as an option worthy of the name.
Discover also our 5 plugins to create contact pages
It's just a perfect synchronizer between your contact WordPress list and your mailing lists. Its installation and configuration are very easy, I would say almost automatic.
Download | Demo | Web hosting
2. Email Subscribers & Newsletters
This free WordPress plugin is actually quite complete. Not only does it allow you add zones for subscription to your website, but it also gives you two options for sending newsletters.
The first is a simple automation of sending notifications to subscribers when a new blog is published. The second is a more personalized approach to designing and sending WordPress newsletters.
Download | Demo | Web hosting
3. MailPoet
There is a free version of this plugin as well as a premium version available. While I normally recommend the premium plugin, the free version of MailPoet seems to be more than enough for a small business owner or trader to use to get started.
It includes 70 themes, a "Drag and Drop" generator, integrated analyzes, automated articles. The only difference I see between the two versions is the number of subscribers you can send messages to (around 2) and the amount of analytical information available.
Download | Demo | Web hosting
4. Mailster
Mailster is an easy-to-use premium WordPress plugin that will help you integrate a newsletter into your website. With the latter, you will be able to create, send, and track your campaigns without much hassle.
Its main features are: the ability to track open emails, clicks, subscriptions and bounce rates, the ability to target your campaigns, campaign management and planning, support for 6 types of auto-responders, unlimited creation registration forms, a user-friendly interface, customization of the background, support for multilingual, and more.
Download | Demo | Web hosting
5. The Newsletter Plugin
While this looks like a typical newsletter plugin at first glance, I think my favorite thing about this one is all the different ways it allows users to capture subscribers for subscribers.
Rather than relying on newsletter specific subscription forms, it also adds a subscription to other contact forms checkbox (in case these prospects fail to see the newsletter form or do not wish to register twice).
Read also our 9 WordPress plugins to migrate and clone your blog
It also imports any users previously registered in your newsletter subscriber list.
Download | Demo | Web hosting
That's it for this list of plugins, I hope it will allow you to add a newsletter to your WordPress blog.
Recommended Resources
Find out about other recommended resources to help you build and manage your website.
- 4 Effective Strategies To Improve Your Blog's Growth
- 10 WooCommerce plugins to create a Pro online store
- Does it always make sense to display a maintenance page?
- When and how to install WordPress in a subdirectory
Conclusion
Here is ! That's it for this tutorial. We hope it will allow you to send emails on WordPress.
However, you can also consult our resources, if you need more elements to carry out your projects of creation of Internet sites, by consulting our guide on WordPress blog creation.
If you have suggestions or remarks, leave them in our section Comments. Do not hesitate to share with your friends on your favorite social networks.
...
