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So you have thousands of followers on Twitter. That's pretty cool, congratulations!
Did you think they are much more valuable than you think? A quick glance at your followers can help you make smart decisions and fuel your growth.
- Where to find people interested in WordPress?
- What are they interested in?
- Where do people who know your brand live?
- If you are planning to visit an event, can you get in touch with some of them?
These are some of the questions that have crossed my mind recently, so I decided to start looking for the answers on Twitter.
Our Twitter account currently has 8 subscribers, which means I could use it as a valid source of information. I started with Twitter Analysis, a free Twitter tool - if you want to know more, I recommend this article.
The first thing I wanted to know is - where do our followers come from?
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Since I wanted to go deeper into the location analysis, I decided to use TweepsMap and map our Twitter followers.
It was really interesting comparing these percentages with ManageWP users and I could tell the trends are very similar to the demographics of our users. This information could also be useful for our work, but never forget that your subscribers might not be your users.
With that in mind, I decided to figure out when would be the optimal time to tweet. So I compared the number of subscribers we have in each time zone and the potential reach (the potential audience that our tweets can reach based on our subscribers and our subscriber's followers):
By setting this, I wanted to know what my followers actually wanted to know. In order to better understand this, I used the same tools again:
Additionally, I reviewed the popular hashtags among our subscribers:
This data gave me valuable insight into potential topics I might cover on our blog in the future, as well as places where I should start looking for additional market analysis.
If you want to do similar research with your account, start by writing a series of relevant questions. In my case it would be:
- Where are my current Twitter followers?
- Where can I find new clients?
- What do they have in common?
- How can I reach them?
You can then start browsing this list of free Twitter analytics tools to find the one that will help you find the right answers. Good hunt!