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If you want to maximize your ranking in Google (and make sure you don't get penalized), you need to make every element of SEO your own - from your link profile to your on-site optimization, etc.
This may seem unfair to newbies - after all, how I supposed to know what to do? The simple answer is you can't know.
le productive The answer is, even though you may not know, you have to learn.
With that in mind, today I want to touch on a relatively simple element of SEO that many WordPress users don't even consider: canonization.
It's not particularly glamorous, but it is is important, and you have no excuse for not doing it right.
What is a canonical page?
I can't say better than Google:
A canonical page is the preferred version of a set of pages with very similar content.
To explain the purpose of canonical pages, we must first explore the issue of duplicate pages.
For example, try to access your site in one of the following ways:
You will find that both methods work. Another example would be any web page that has modifiers added to the end of the URL.
You might have an ecommerce site where the same product page can be found on different different URLs depending on how filters are set etc.
The problem with having multiple instances of the same content is that Google will likely index most (if not all) of the pages on your site.
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Then, he must decide which he thinks is the right page to move up in the rankings.
It would be much better if you helped Google figure out which pages are carbon copies of each other so that they can selectively index only what is needed.
This is where canonization comes in - you tell Google which page is preferred for indexing and ranking.
How to define "favorite" pages?
Please note that you never really have full control over what Google does and doesn't index (unless you use the " noindex”Or a manual URL removal route).
A good canonicalization consists in showing to Google which version of a page I think they should prioritize in their index.
Their algorithms will then take this suggestion into account when evaluating the pages on your site.
Notes: Previously, you could specify your preferred domain setting. Then Google moved on to its new Search Console experience and actually said goodbye to the preferred domain setting.
There are several ways you can always tell Google your preference, but if not, Google will choose the best option.
With the above in mind, there are three things a WordPress user should do to ensure their site is properly optimized for canonicalization.
1. Check the canonical homepage URL in the WordPress settings
The first thing to do is decide if your site should be primarily accessible via "https: //" or "https: // www".
To do this, set the WordPress address in the general settings.
WordPress will set up a 301 redirect from the "secondary" URL to your preferred canonical URL.
So in the example above, if someone tries to access your website through "https://www.example.com/", they will automatically be redirected to "https://example.com/ ".
Additionally, all backlinks that point to a non-canonical URL will automatically forward via the 301 redirect.
2. Check the canonical homepage URL in Google Search Console
Then you need to tell Google which URL you prefer. You do this first add your urls à Google Search Console.
Once your site has been verified, you can see which canonical Google has selected for your site.
As you can see, the canonical declared by the user is the same as the canonical selected by Google.
3. Hide redundant canonical link tags on your site with SmartCrawl
This last step might seem a little intimidating, but it's actually the easiest and can be done with just one click.
First of all, install and activate our 5 star SEO plugin, SmartCrawl free.
Once activated, go to settings and simply click on the Hide redundant canonical link tags.
That's all you have to do! By clicking on the button, you will avoid any possible duplicate SEO content and prevent your site from experiencing negative reactions from search engines like Google.
Notes: In addition to configuring the above, SmartCrawl also offers an in-post canonical URL option which allows you to refine canonicals on similar versions of posts or pages on a per post / page basis.
To use this feature, go to the SmartCrawl> Advanced in your post or page editor and enter the full canonical URL (including
https://) in the canonical domain.
Canonization is over
As you can see, there is not much work to be done when it comes to canonization.
With a few tweaks, add your site to the Google Search Console and with the help of SmartCrawl - your site can continue to rank well with the SERPs and is more SEO friendly.
And with that, the canonization of your WordPress is complete.
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