10 Automation Tools for Small Business Marketing

Are you looking for the best marketing automation tools for your small business?

Either it's about Marketing by email, Content marketing, social media or sales, there are now marketing automation tools that can help you get better results, faster.

In this article, we'll share the best marketing automation tools for your small business, so you can grow your business, reach more customers, and save time.

But before, let's discover together How to Install a WordPress Blog in 7 Steps et How to search, install and activate a WordPress theme on your blog.

Then, back to why we are here.

Why Your Small Business Needs Marketing Automation Tools

Marketing automation helps make your workflow more efficient, so you can grow your business faster and smarter.

Basically you can create specific content or process and then the tool will keep working for you without you needing to do anything.

For example, you can configure a series of email autoresponders, create a smart chatbot for your website or set up a sales CRM that organizes your leads for you.

Best Email Marketing Automation Tools

Even if you have a newsletter,you can't take advantage of all the automation tools available.

These tools allow you to set up autoresponders to consistently sell to every new prospect who joins your list.

1. Constant Contact

constant Contact  and the best email marketing service for small businesses. You can use it to configure a sequence of emails that will be automatically sent to new subscribers. You can even send messages based on actions your followers take or don't take.

It's easy to create emails using Constant Contact's simple interface. It offers a 60-day free trial, which allows you to try this tool before committing to a payment plan.

The Constant Contact support team is available via chat, phone and email.

Price:

The package constant Contact "Email" starts from $ 20 / month. It only offers basic automation functionality. For advanced automation features, choose the “Email Plus” plan, which starts at $ 45 / month.

2.Sendinblue

Sendinblue is one of best WordPress plugins newsletter by e-mail. It is also a great tool for SMS marketing. It offers a range of templates to create your emails.

Sendinblue allows you to create personalized workflows that automatically send emails. You can even use your contact's behavior on your website to trigger emails. For example, you can send an automated email if a customer adds an item to their cart, but fails to view.

Price:

Sendinblue offers a completely free account of up to 300 emails per day. You get an unlimited number of contacts. If you want to send more emails than that, the premium plans start from $ 25 / month.

3.Drip

Drip is a powerful email marketing platform, with great integration WooCommerce. This is a particularly good option if you have an e-Commerce website. It also has smart tools for marketing automation and smart email segmentation.

Drip also provides excellent support, through live chat as well as webinars, in-depth online courses, and excellent documentation. It's not the cheapest option, but it's well worth the money if you want to maximize your marketing efforts.

Price:

Drip offers a 14 day free trial. After that, their plans start from $ 19 / month, but that only gets you 500 followers. For $ 39 / month, you can have up to 2 subscribers.

4.ConvertKit

ConvertKit is an easy-to-use and robust email marketing platform. It has some cool features for creators and bloggers, but it's also a popular option for small businesses.

ConvertKit makes it easy to segment your contacts into leads and existing customers, then you can send different emails to each. It has a simple email generator to create emails that will look great on any device. You can even create CTA buttons - Call to action -, clickable and track conversions when users click on it.

Price:

ConvertKit costs $ 25 per month (paid annually) for 1 to 1 subscribers. This includes all of their features, such as automated funnels and messaging sequences. It also has a 000-day free trial, which doesn't require a credit card.

5. OptinMonster

OptinMonster is the best conversion optimization software on the market. It allows you to easily convert website visitors into subscribers and customers.

OptinMonster works with all popular email marketing services and helps you get more subscribers for your email list fast.

It is packed with lots of features that help you automatically target users and show them personalized campaigns. For example, you can display targeted messages for different pages on your website. You can also view campaigns based on user activity and geographic location.

Price:

OptinMonster costs starting at $ 9 / month (billed annually).

To go further, also read our guide on  How to integrate AWeber with the OptinMonster plugin

6.ChatBot

chatbot is a smart automated bot that can engage with users in a way similar to a chat agent. It's like having a virtual assistant on your website that is available 24/7 and can respond instantly.

You can use ChatBot to take reservations, schedule calls, or even to sell products directly from the chat window. It fits perfectly with LiveChat. This means that an agent can be added to the conversation if the user needs a little more help.

Price:

chatbot costs from $ 50 / month, which gives you up to 1000 cats. It also has a 14-day free trial.

7.Intercom

Intercom is often thought of as a chat tool, but it does a lot more than that. It also allows you to use chatbots and integrate your chats with other elements of your marketing workflow.

Intercom lets you send built-in automated messages that go far beyond simple text. You can use images, videos, emojis, and even apps to help with your marketing. It offers many styles of message, without needing to involve a developer.

Intercom also has several optional add-ons available.

Price:

Intercom costs start from $ 39 / month. Optional add-ons are assessed separately. The cost will increase as you get more subscribers, and it can easily go into the thousands per month.

8. Zapier

Zapier is a tool that allows you to connect other applications together, with a huge range available. It's a great way to move content from one place to another. For example, you can set up a "Zap" to automatically create a new story in Medium every time you publish a new post in WordPress.

You can also automate many other tasks, like sharing new content on social media, adding new leads to a spreadsheet or database, or creating a Trello card when a new one has WooCommerce order is coming.

Price:

Zapier offers a free plan that gives you up to 5 Zaps and 100 Tasks per month. Premium plans start from $ 19,99 per month (billed annually).

9. HootSuite

HootSuite is a popular social media management platform that lets you bring all your social content together in one app. You can automatically schedule posts in advance, monitor public channels and private messages, and more. 

If your small business has a social media team, then HootSuite is really helpful as it gives you robust team management and permissions. You can use HootSuite's analytics to get detailed reports on how your posts are performing across different networks.

Price:

HootSuite has a limited free plan that covers 3 social profiles and 1 user. Paid plans start from $ 29 / month. There is a 30-day free trial of the “Professional” and “Team” plans (credit card required).

10. MonsterInsights

MonsterInsights is the best Google Analytics plugin for WordPress. It helps you understand where your users are coming from and what they are doing on your website.

To effectively use any marketing automation tool, you'll need easy-to-understand reports that tell you exactly what is working for your business and what is not.

MonsterInsights helps you track user activity on your website. It comes with WooCommerce conversion tracking, form submissions, outbound link tracking, and user tracking.

Basically, you get a clear picture of what is happening on your website and what you can do to bring more sales and conversions.