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Your website is often the first impression potential customers have of your business. It is also the perfect opportunity to demonstrate your reliability. Of course, anyone can build a website and post content. To retain and convert visitors into customers, you will also need to establish and demonstrate credibility.
Fortunately, there are several strategies you can use to build public trust through your WordPress site. In this article, we'll share five of the best tips you can use. Let's jump right away!
Why Building Trust With Your Site Users Is Important
As the saying goes, you only have one chance to make a first impression. When it comes to web design, you have to be particularly fast. Research has shown that your website visitors only take a fraction of a second to form an opinion about your business. Most importantly, 88% of customers won't come back to a website after a bad experience.
Building trust with your audience is essential because once you have it, you will increase the likelihood of engagement with your brand. Whatever your marketing goals, whether it's getting visitors to sign up for a mailing list, increasing sales, or developing your readership, achieving them starts with demonstrating trustworthiness.
There are many factors that affect credibility, including the look and design of your website, functionality, and performance. If a visitor has difficulty navigating your site, experiences slow load times, comes across a broken link, notices spelling mistakes, or simply perceives your site design as unprofessional, they're unlikely to rest.
How to build trust with the users of your WordPress site (5 key tips)
Fortunately, there are some effective methods you can use to build trust with the users of your WordPress site. These five techniques will take a little time to implement, but can be very profitable in the long run.
1. Eliminate spam
Nothing can turn a visitor away from a website faster than being bombarded with aggressive pop-up ads containing spam. Therefore, it is best to avoid displaying advertisements containing spam on your site and to keep signup offers to a minimum. While you definitely want to make sure that your calls to action (CTAs) are visible, they don't need to be full-page pop-ups that get in the way of your website content.
Another way your site can lose credibility is if visitors notice too much spam in the comment sections of your blog posts. Of course, you might not want to turn comments off entirely, as they can help boost engagement and start a dialogue between you and your audience. Additionally, websites with comment sections may appear more trustworthy because they are transparent and provide comments from real members of the public.
If the comments are unrelated to the particular post or are offensive in nature, however, they are spam and should be deleted. Not only can spam comments turn readers away, they can also hurt how search engines perceive your website.
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To eliminate and filter spam comments on your WordPress site, click Settings> Chat in your WordPress dashboard. Under the other comments parameters, you will have the choice between several options:
Checking the correct boxes here may make an email, name and / or account a requirement before commenting. These are actions that often slow down and deter spammers.
Under Moderation of comments, you also have the option of filtering comments with a certain number of links:
This can help reduce comments posted just to add spam links to your site.
2. Maintain high availability and performance
Trusted websites work and still do well. For example, your site's load time plays a big role in whether users stay and engage with your content or contribute to your bounce rate.
Even small changes in site performance can make a big difference to visitor retention. For example, increasing your site's load speed from 8 to 2 seconds can result in an increase in the conversion rate of visitors to customers by almost 75%.
However, where do you start to improve your site's performance? There are both server and content factors to consider. First of all, you can check your site's performance using tools like GTmetrix:
This solution allows you to perform a performance test on your WordPress site. It offers an overview of the parts of the server that can slow it down and need to be fixed. For example, you may need to optimize your content, minimize the site's HTML, or take advantage of browser caching.
At ManageWP, we also provide useful tools to monitor and improve site performance. Our Uptime Monitor feature automatically sends you a notification whenever your website goes down, so you can fix it immediately. It also tracks uptime percentages, response times, etc.
Additionally, the performance checker feature lets you see what's going on with your website's performance and the factors that affect it:
By constantly running performance checks on your WordPress site, you can maintain its uptime and optimize performance to make it more reliable.
3. Correct broken links
Periodically updating the content and design of your site is a good idea. If you delete a page and forget to remove the links to it, you will end up with one or more broken links. People who visit your website, click on a link, and come across a 404 page or error are not going to think that your site is very credible.
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To remove or replace broken links on your WordPress site, you need to know where they are. A useful tool for doing this is our own Link Monitor function:
This ManageWP tool runs a daily performance check on your site's links and allows you to deal with broken or unresponsive links right in your dashboard. This way, you can quickly identify and deal with any link issues.
4. Implement stringent security measures
A trustworthy website is a safe and secure website for its users. Sites that appear to have weak security will not allow visitors to feel confident in providing their personal details or payment information. Implementing strong security measures is important for all businesses, especially e-commerce websites.
Displaying logos and symbols from credible security companies such as Norton or McAfee can help show visitors that you take site security seriously. You can also increase trust by displaying the logos of the payment methods you accept.
Another security measure that can boost credibility is to add a Secure Sockets Layer (SSL) certificate to your WordPress site. Seeing the padlock icon in their browser will let visitors know your site is trustworthy:
When it comes to protecting against malware and hackers, keeping your WordPress site up to date is also important. ManageWP's Safe Updates feature allows you to update all your sites right in your dashboard with the click of a button:
It also automatically creates restore points before performing updates. Therefore, if something is wrong with an update, you can instantly restore the site to its previous version.
5. Display customer reviews
If you want to show visitors that you have a trustworthy website, why not let previous users or customers share their stories and experiences? Displaying customer reviews humanizes your brand. It also shows potential customers that other people have purchased a product or service from you and that your site is legitimate.
In fact, researchers have found that almost 95% of consumers read online reviews before purchasing a product. Plus, making reviews visible on your site can increase conversion rates by 270%. Therefore, displaying reviews on your site can not only boost your visitors' trust, but it also increases the likelihood of conversions.
To add customer reviews to your website, you can choose from one of the many WordPress plugin options. One of the most popular tools is WP Customer Reviews:
This plugin allows you to create a page on your website to collect reviews and testimonials. This way, new visitors can easily find and explore these crucial trust markers.
It takes less than a second for customers to form an opinion about your business based on your website. Everything from the design and appearance of your site to its security and load times determines whether it is trustworthy. Therefore, building trust with the users of your site requires a multi-faceted strategy.
As we have seen, there are five simple steps you can take to build trust with the users of your WordPress site:
- Eliminate spam comments.
- Maintain high availability and performance.
- Fixed broken links.
- Put in place strong security measures.
- Display of customer reviews.
What are some of the strategies you use to build trust with the users of your WordPress site? Let us know in the comments section below!
Image credit: Unsplash.
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If you want your website to achieve its goals, you need to make sure that it is trustworthy. If visitors think they can't trust your site, they're not likely to interact with it or make purchases. Fortunately, there are several simple techniques you can use to improve your site's credibility - in this article, we'll explore five of the best strategies!