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15 content types that generate more visitors to your blog

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How to generate more traffic (visitors) to your site through content marketing? This is a question that millions of novice bloggers want to have the best answer possible. Before going further, I recommend this excellent article on the subject: How to write a perfect article - the ultimate guide.

Content marketing is more than just writing articles on blogs, more than that. If you're new to content marketing, the first thing you need to do is start your blog and start writing.

So once your blog is established and making its way, try a new kind of content. I predict that you will immediately see a difference: new visitors, targeted visitors, improved conversion rates and better SEO. But before you jump on these types of content that will generate more traffic for you, it is important that you know some things:

  • You do not have to try all these examples

Different types of content go with different brands and work in different ways depending on the brand. If you think that some type of content will not be useful, everything is fine. These are not obligations, but proposals.

  • Do not be afraid to try new things

The truth is that some people are afraid of new types of content because they think it will take too much time, that it will be too difficult, or that it will not have the desired effect. It's quite understandable, but I'll encourage you to try it anyway.

Do you want to start with a video? You do not need a dressed green studio, a professional camera and editing software. Use your multimedia phone and your YouTube account. Start small and go little by little.

  • Select one and put it in your calendar

If you have a schedule for your content marketing, add one or two of these points in your editorial line for next month. If you do not plan them, you do not plan them, you will not test them. I challenge you to pick a few and test them in the coming weeks.

  • This list is not exhaustive

I encourage you to think about content, not in terms of types, but of ideas. The form that the content takes is secondary. The idea is paramount. First, develop your idea. Then determine what it will look like. The variety of the content is infinite; and guess what? You could even think of inventing one! Let's start!

1. infographics

An infographic is the presentation of information or data in a visual way. Hence the name Info + graphie. Infographics are more shared, more viewed, and more liked than most other types of content. They are a powerful way to ensure that your information comes out in an exceptionally visible format. A study has shown that infographics are liked and shared, on social networks, up to three times more than other types of content. The viral potential is there.

How the? If you have a designer in your professional network, ask him to do an infographic for you. Some graphic artists specialize in computer graphics. If your budget allows it, you can afford it that is even more efficient, and that you can (obviously) Find on the web.

When to use? Infographics are perfect for communicating almost any idea or concept. Data, research, statistics, and research results work particularly well. What to keep in mind

  • Infographics can be expensive. The standard price is usually 1000 dollars (around 724 euros).
  • Infographics used to become viral just because they were computer graphics. It does not work anymore. Everyone is doing it today. So you have to make some that are particularly good for sharing.
  • Make gifographies. The " gifographies Use the infographic template, but instead use animated gifs instead of conventional infographics.

2. mimes

You have certainly seen it already. They are easy to do, they are viral, and hilarious. This is one of the great benefits of mimes. Their humor. People like things that can entertain them, that they can share, and move on.

How the?

  • Mimes do not require any particular ability in design. You can find websites that will allow you to add your own text to popular images.
  • Mimes might not be the best type of content to share on your blog, but they are great tools for social networking.
  • Mimes are "just in case" content. When the urge takes you, or if you have a funny idea, go for it. Mime it!

What to keep in mind:

  • They are adaptable. What's really good about the mimes is that they can be adapted for use in any niche. Your niche is neither too obvious nor too abstract to require one's own mime.
  • Mimes may be of little value to your readers. Do not use them too much. When misused, they can make your message or brand lose value.

3. Videos

There is a whole world of variety in the videos. One could write an entire article on each type of video. However, the type of video does not matter. A good video communicates a message in a succinct and memorable way. When done well, a video can be extraordinarily persuasive.

How do?

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  • It costs to make a good video. You can start small, of course, but contacting a team or camera specialist can be quite expensive.
  • Videos are not meant to be long. Two to three minutes is enough.

4. The guides

A guide is a long and detailed piece of content. Design it as an epic article. It goes beyond the length, style, and approach of an ordinary blog post.

How do? Writing a guide requires having a good author, a good designer, and a good idea. The author must produce high-quality content. The designer must know how to present this content in an attractive way; and the idea has to be something that your audience wants. You could present it as a document PDF downloadable.

What to keep in mind:

  • Guides can be an effective way to collect e-mail addresses: "I'll give you this great guide if you want to register your e-mail address".
  • A guide must look good. Make sure to seek the services of a talented designer. The same goes for the author you recruit. Readability is as much of the presentation, formatting, and writing style that must be excellent.

5. Book reviews

A book review is a simple discussion about " picture That you find to this last. you recommend some good ones, criticize those who are " less good And share the value that you derive from it. Book reviews are very interesting because they allow you to position yourself as a leader.

How do? Reviewing a book can be as complicated or as simple as you want it to be. For example, here is a course of action:

1) Present the book: 1-5 phrases.
2) Introduce the author: 1-5 phrases.
3) Summarize the major points of the book: 1-3 sentences per point.
4) Share what you liked in the book: 1-5 phrases.
5) Recommend it (or not) to your readers: 1-3 phrases.
6) Add a call to action: a link to the book.

What to keep in mind:

  • Book reviews work best if you have a readership that has a slant to read books.
  • Book reviews are particularly useful for wise readership, if you have the opportunity to review new releases or books in preparation, or if you can interview the author.

6. The opinions

This item style is very different from your typical items, especially because of the tone used. You might be used to publishing neat discussions on a long-studied topic. When it comes to sharing your opinion, the contrast could be quite high (a bit like a ' rant »). The more your position is decided, the more the article will be read and shared.

How do? Occasionally, write a personal article about a hot topic or a big problem. It could be your opinion of a big change in the industry ... When you attack popular publications, you are highly likely to be searched for and shared.

What to keep in mind:

  • It should not be something you do on a daily basis. Someone who regularly shares his opinions on a subject can become obnoxious. Do it carefully.
  • Be civilized. Do not let your opinions degenerate into personal conflicts. " Slice " does not mean " angry ».
  • Be clear about what you do: your opinion, your position, and be humble about it.

7. The product review

Like book reviews, product reviews can help establish your authority and leadership in your industry. Each industry has its own type of product, software, services. When you involve key developers, service providers or renowned artisans in your industry, you gain recognition and respect. All you need to do is share your experience with the product and give recommendations.

How to do it?
- Present the product
- Introduce the producer
- Describe the product
- Share what you love
- Share what you do not like
- Give your recommendations
- Add a call to action

What to keep in mind: If the product is tangible, you will gain to have a video of your review. The video allows you to have a practical approach to the product as you review it.

8. « Comment »

Items of this type are certainly the most popular on the web. Articles of type comment Have a great potential in terms of research, mainly because of these common requests which always start with how… ».

How do?
First, identify a common problem. Then, give the solution. The model is quite simple:

  • Present the problem
  • Give the solution
  • Expand each point of the solution you propose
  • Make a summary of the whole
  • conclude

What to keep in mind:

  • The options for this type of article are endless. Think of a topic that reflects something you do on a regular basis. Then write an article based on it. It could be specific to your industry, or more general: " How to reply to each email in one minute at most "Or" How to optimize a landing page " for example.
  • The more your explanation is pushed, the better. Videos, diagrams, or even images, can help improve a blog focused on this type of content.

9. The lists

The lists are always attractive. It seems that we are designed to love them. For example, you are already reading assiduously an article of this type. From 10 commands to modern lists that cover any aspect of our lives, the listed ideas are more than ever popular. You can not you deceive With this type of article. Even the most popular magazines use lists to sell.

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How do?

  • Choose a subject and choose a number. You are at half the creation of a list.
  • When writing your list, use a simple format: introduce the subject, list your points, and conclude.

What to keep in mind:

  • The more detailed your lists are, the better.
  • Long lists are also good.
  • There is no magic number for your list to be famous. Whether it is an even or odd number, it is not a problem. It always works.

10. Links pages

A links page is simply an article that offers links to great resources on the web. What is good about such articles is that they spread " love ties To other sites, and provides good SEO signals. It also adds weight to your leadership in your niche.

How do? A page of links, which is actually a big gathering of links is not really complicated. It's simply a list of links. Write the title of the article, make a hyperlink, and number. It is done.

What to keep in mind:
It is helpful to add your own introduction for each link you offer. Although it's not necessary, it's a good way to add yours to a topic, or add value to the discussion. Moreover, if an article is particularly good (or mauvais), you can bring out this detail.

11. ebook

An ebook is a long, packaged content in a different format, usually in the form of a PDF. Ebooks are usually downloadable products, available for free in exchange for a subscription to a list of e-mails. Producing an ebook helps strengthen your authority in a field, and it's a powerful way to share your knowledge with others.

How do?

  • A good ebook has a very good title. Take the trouble to design the best possible title, one that will help you get the most readers.
  • The design is essential. An ebook without color, graphics and great formatting can be considered as not worth reading.
  • It is useful to make an HTML version of your book, in addition to the PDF version. The HTML version allows you to use video, audio, and other resources again.

12. Case study

A case study explains what your product or service is, and how it has been helpful to a customer. The case study says in a basic way: " here's what we do, how we do it, and here are the results we have ».

How to make one? Here is a model that you can inspire:

  • Write a summary of the study and give an overview of the possible outcome.
  • Explain the challenges you have encountered and overcome, or the problem the client had.
  • Say what solution you have proposed. Let it be clear, and explain it step by step.
  • Talk about the results you have achieved, and how successful your solution has been.
  • Conclude, without forgetting to add a call to action.

What to keep in mind:

  • Write your case study so that it does not look like marketing.
  • Turn it into a story. « case study "Sounds a little hollow; but a good case study is always a story that inspires a lot.

13. Podcast

Podcasts have had their share of glory, and they still remain to this day, a great type of content. Plus, they are not hard to create. Many people listen to podcasts while doing something else. You are more likely to spread your content more widely using this format than by using other formats.

How to do? Creating a podcast is simple. Find a decent microphone and make use of some technical knowledge. That's it.

What to keep in mindAs with any publication of this type, be sure to have your podcast accompany you with content. For example, announce it on your blog with a little discussion. Share the info on the future publication of a podcast, and give an overview of the topic. You could even publish a transcript of the podcast. It increases the value of your SEO.

14. the Interviews

Each sector has its leaders. When you have the opportunity to interview a leader, you can gain a lot of respect from other people in the industry, not to mention the huge influx of traffic. The interviews are unique. No one but you has the information you are going to offer.

How? First, you must invite the interviewee and set a speaking time. Once you've done that, you can follow this pattern:

  • Presented the interviewee. Create excitement and envy.
  • Ask a question. Let the interviewee answer.
  • Continue with the question-answer form to the conclusion. If there are intriguing points that arise during the discussion, you can dig at will.
  • The conclusion. Be sure to thank your guest and add a call to action for your audience.

What to keep in mind: If your interview is audio or video, do not forget to put a written summary at the disposal of your readership, or a summary (or an overview) written by the latter.

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15. Research and original data

Most of us work in data-rich niches, where numbers and measurements have a lot of weight. Sharing what you discover with others is a great way to drive traffic, gain the trust of your readers, and establish your authority. When doing your research (which is a lot of work), People respect him. In addition, they share it.

How to do?

  • Obviously, you have to do a search. It will require you to find a good topic and invest time and effort into your research.
  • Present your data in a compelling way. Share accurate numbers, percentages, and other details that are of interest to the reader.

What to keep in mind:

  • Professional research can be expensive.
  • You can use the usage reports you make on a regular basis and convert them into content. For example, if you compile information about your most shared content, the titles you click the most, the longest times made on your pages, you can turn that information into a " study On your blog.
  • Group your study into an infographic. You will only have more advanced results.

Conclusion

There is a huge amount of options when it comes to content. The more types you use, the more powerful your content marketing efforts are. The content, beyond its form, speaks to an audience. This audience, in turn, listens, shares, learns, and converts.

This is a great wealth potential, the kind of potential that your brand needs, to get to the next level. Now that you have a plan to get there, what do you do? What kind of content talking to you, and why?

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