I couldn't really talk about how to sell a blog without sharing some tips for creating an ad that will help you promote your blog and while creating trust and increasing the chances of a successful sale.

And if you haven't read the first two articles in this series yet, I invite you to do so:

  • How to sell your internet Blog: The Ultimate Guide

Most of these tips apply to Flippa sales, but you can implement a lot of them in private sales emails and negotiations too.

1. Study the successful ads

I'm really surprised at how much some ads have gone up. There is a lack of clear information, incredible reasons for the sale, etc.

Before you sell your blog, it's a good idea to study some of the other ads that work well. Of course, the quality of the site has a big role to play in the sale, but you can also find some tips on how to write your ad to improve the trust that you may be placed in you.

2. Do not skimp on the evidence

As I pointed out before, most blog buyers are looking for established businesses that they can buy from and talk to. This means that they need proof. They want to know that traffic isn't periodic or paid and that your SEO rankings aren't going down.

Be sure to provide transparent evidence while keeping in mind the various terms of service agreements. For example, there are parts of your statistics AdSense that you are not allowed to reveal publicly.

3. Be Personal

Some people may disagree with this, but I have found that a lot of people want to buy not only a good site, but a good site that comes from a good person. Someone who is going to part with $ 10k and more is probably going to want to know if the seller is reliable and cares about the site.

Of course, you don't want to spend your weekend in the sales pitch, and you don't want to give out information that puts you in a dangerous position, but you need to create a sense of transparency and honesty. Be open about how the site has grown, why you like it, why you are selling it, your concerns, etc.

4. Hold on, but do not be rude

Especially in private negotiations it is really important to know what you want from the sale and not to back down because someone is a better negotiator than you are. Quite often you will have to deal with savvy buyers finding very good reasons to get your price down, even if they intend to pay in full for what you ask for. Set your minimum selling price (yet be realistic) and be prepared to stand firm.

5. Never, but then never… be dishonest

Honest people don't need to be told this, but it is extremely important that you leave all shady sales tactics at the door and forget about lying or exaggerating to get some cash. . Not only does this cause bad publicity, but it can really ruin an individual's financial situation if you sell them a site that has "Skeletons in the closet".

One of the most common things you will see in this area are people trying to sell a site that has just been penalized by Google for one reason or another, claiming that they are just bored with that niche or else. a need for money for family reasons. Forget that! This is dishonest and will eventually backfire on you.

6. Use organized titles and formatting

Wait a second! Is writing a sales ad like writing a blog post? You guess it!

It's not uncommon to see ads that are bushy pages of text with no real order. Try to keep it in a structured and digestible format. Itemize it into headings as the background to the sale, why I am listing, traffic information, details of income, charges and costs, issues and solutions, and so on.

7. Focus on the strengths of your blog and what buyers want

If you're asking for a decent amount of money for your site, you'll want to know its strengths and be able to communicate convincingly. Now, I'm not talking about cheating on anyone or being really arrogant. I'm just saying it's wise to communicate clearly on why your blog is a good buy.

For example, if you rank for a particularly competitive set of keywords, you might want to share them. If your site survived Panda updates, unlike other sites in your niche, that's also a good thing to let people know. If you have a online form highly convertible opt-in, or a great email open rate, you absolutely have to talk to them about it!

Don't assume recipe details are all they want (even if it's a big deal). Another factor could be the difference in favor of your blog or another on the same page.

How to make sure you have a good transaction (and post-transaction!)

Once you sell a blog, you will have one of those “I wish I had thought about this…” moments that may cause you to regret it. With that in mind, I thought I could share a few things you can do that could make a big difference to your happiness before and after the sale:

  • Know the process: A lot of bad mistakes happen when people have not done research. Find out how the process works and what is expected of you before, during and after.
  • Know the financial details: Check how much the operation will taste you, in every way. You must know the Flippa fees, if you use this site, as well as other fees / costs such as bank charges or taxes.
  • Know your limits: If you have a strange sensation in your belly about something or someone, then stop and wait for another buyer. It's better to be safe than sorry. It's a good idea to set some limits that you will not cross in order to stay focused on the sale.
  • Control the post-sale climate: In some situations, it is possible to specify what can and cannot be done with your site after you sell it. You may need the help of a lawyer to draft a contract; but if you don't want your site to be used for unethical purposes, for example, try making it a condition of sale.
  • Stay on board: Again, if you care about the site, it is sometimes wise to stay on board for a few weeks or months to help the new owner get used to the daily activities necessary for its operation.
  • Protect yourself : Do not give out personal information that you do not need to give, and try to use all the protection available in this sales situation.

A lot of these things come with experience, but if you are selling the blog that is your “pride and joy”, it's a good idea to take your time to prepare yourself.

Some smart things to do with the money of the sale

Well it seems to me that if you just sold a blog and got some good profit then I would advise you to reinvest it pretty quickly. Making money online is not easy. So, it would be a good idea to see how far you can take the blog development / sales process, and if you can take it to scale, that's to your credit.

For example, if you sold a blog for $ 50 with two years of work, I wonder if you can repeat the process on a larger scale and aim for two to three sales per year by hiring editors, encoders, assistants, etc. Reinvesting money is smart. Eating sandwiches is not.

Do you want to sell your blog?

Sometimes we bloggers spend a lot of time reading and not much time doing (including me)So I thought about encouraging you to develop your own guide to selling a blog.

Remember, selling your blog is forever, so be sure you really want to do it before you start.

And if you haven't read the other two first articles in the series yet:

  • How to sell your internet Blog: The Ultimate Guide

I'd love to hear from readers on this article. Do you want to sell your blog? How much do you hope to get? Are you worried about the risks involved in the transaction? Please leave a comment and let me know.