Website Statistics (2026): Key statistics, total number of sites, and more

The internet is experiencing explosive growth. Every second, three new websites are created, adding to the billions already online.

Faced with such growth, it is essential for businesses, bloggers and marketers to understand how internet users use websites.

Whether you want to track your website's performance, understand your target audience, or stay ahead of the competition, you need to analyze the numbers.

In this guide, we'll explore the latest website statistics for 2026. You'll get expert-selected statistics on website growth, usage, and future trends.

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Table of contents

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Key website statistics for 2026: Our top picks

• In 2026, the total number would be over 1,4 billion websites on the Internet.
• English is the most used language on the web, fueling 55,6% of all websites .
• The internet is developing rapidly, with approximately 252,000 new websites are created every day .
• This is equivalent to 10,500 websites per hour , 175 per minute et 3 per second .
• Only 15% of websites are active , while the The remaining 85% are dormant or inactive .

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How many websites are there?

By 2026, there were approximately 1,4 billion websites worldwide, but only 15% were active.  

Every day, more than 252,000 new websites are created. This means that approximately 10,500 new sites are launched every hour, 175 every minute, and nearly 3 every second.

Here is the breakdown of the total number of websites per year:

Year	All websites (billions)	Active %
2025	1,161	16,79%
2024	1,079	17,83%
2023	1,073	18,52%
2022	1,036	19,04%
2021	1,025	18,30%
2020	1,030	18,35%
2019	1,039	18,58%
2018	1,060	18,44%
2017	1,065	16,42%
2016	0,967	17,59%
2015	0,861	19,47%
2014	0,860	20,98%
2013	0,673	27,12%
2012	0,647	23,99%
2011	0,547	46,76%
2010	0,256	80,40%
2009	0,238	77,86%
2008	0,173	43,88%

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Website usage statistics

Approximately 68,7% of the world's population uses the internet. Google is the the most visited website in the world.

More than 5,65 billion people (68,7%) worldwide use the Internet.

The number of Internet users worldwide has increased from 2,98 billion in 2015 to 5,65 billion in 2026. Growth was strong in previous years (around 9 to 11% per year), but it has slowed recently, with only 2,7% growth in the last year.

Reddit is the 7th most visited website in the world, with over 4 billion visits per month. For detailed statistics, see our latest article on...r Reddit's predictions for 2026 .

Here are some additional interesting facts about global Internet usage;

• Total number of Internet users: 5,65 billion (68,7% of the world's population)
• Annual growth: +2,7% (+146 million users)
• Internet users: 66,5% (+3,7% compared to the previous year)
• Male Internet users: 70,8% (+2,7% compared to the previous year)
• Average weekly connection time per user: 33 hours and 42 minutes
• Users accessing the internet via mobile: 95,9% 
• Users accessing the Internet via a laptop or desktop computer: 60,7%
• Urban population using the Internet: 83,6% (+3,7% compared to the previous year)
• Rural population using the Internet: 47,9% (+2,8% compared to the previous year)

Most visited websites

Google is the most visited website in the world, with 101,35 billion visits per month, and YouTube is the most searched content on Google, with an average monthly search volume of 151,000,000.

Facebook has 9,94 billion visits, Instagram 5,71 billion and ChatGPT 5,24 billion. Other highly visited sites include Wikipedia (5,07 billion), Reddit (4,51 billion), X (3,88 billion), WhatsApp (3,02 billion) and Bing (2,96 billion).

Interesting read: Traditional search engines are no longer the only source of web traffic. AI is redefining the search landscape. Discover more Which domains are most frequently mentioned on ChatGPT?. Check it out now!

Source : Exploding Topics , Siteefy , Data Report

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Website traffic statistics

Most web traffic comes from mobile devices (58%) and organic search (53%), with Asia-Pacific leading the way, headed by India and China, which account for 41,6% of visits.

Traffic by source

More than half of all trackable website visits (53%) come from organic search, making it the largest source of traffic. It far surpasses direct, paid, and social channels.

Here is the table showing the distribution of traffic between different sources based on  BrightEdge study.

Traffic source	Share of traffic (%)
Organic search	53%
Direct sources, references and others	27%
Paid Advertising	15%
Social media	5%

Consult Bing statistics to learn more about Microsoft's search engine and its growing market share.

Traffic by device

Mobile clearly dominates web traffic worldwide (~58%), followed by desktop computers, while tablets contribute only a very small share.

Here is the table showing the distribution of website traffic by device type.StatCounter)

Apparatus	Market share ( %)
Mobile	58.39%
Design	40.04%
Tablet	1.57%

Most voice search responses come from Google's top 3 results, with pages loading 52% faster and containing an average of 2,312 words.Backlinko)

Here is a table showing the growth of voice search in SEO.

Voice search overview	Key statistics
Top Results Answers	80%+ come from the first 3 search results
Importance in SEO	22,8% of SEO professionals consider it the most important
Source of answers	All devices retrieve answers from SERP functionalities
Page speed	Voice search pages load 52% faster
Content length	Average 2,312 words per ranking page

Explore voice search statistics to see how smart assistants are changing the way people search online.

Traffic by geographic area

Asia-Pacific generates the most web traffic in the world, with India and China leading the way, accounting for 41,6% of all visits.SQ Magazine)

Here is the table showing the share of traffic by region.

Region	Share of traffic
Asia Pacific	41.6%
North America	33.1%
Europe	18.4%
Africa	4.8%
Brazil	52.7%

Here are some of the countries/regions with key information on website traffic.

Region / Country	Key overview
South Korea	Highest average number of page views per session: 5,1 pages
Japan	Second highest number of page views per session: 4,9 pages
Middle East (United Arab Emirates, Saudi Arabia)	+13,7% increase in mobile web traffic
USA	66% domestic traffic, 34% international
Europe (Germany, United Kingdom, France)	Together, they account for 65% of total web usage in Europe.

Nationwide traffic to Google

To date, most visits to Google.com originate from the United States (21,1%), followed by Japan (6,46%), Brazil (5,58%), and India (4,76%), indicating that a few key countries generate the largest share of Google's global traffic.The report of Statista)

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Website SEO and ranking statistics

Google dominates the search market with nearly 90% market share, and most clicks are concentrated on the top three results or optimized snippets. Yet, more than 96% of pages receive no traffic, and only a small fraction rank in the top 10 throughout the year.

Search engine market share

According to Search Engines Market Share, Google holds the largest market share of search engines globally, with 90,06%.

Here is the year-on-year evolution of the market shares of the main search engines since 2020.

Year	Google	Bing	Yandex	Yahoo!	Baidu	DuckDuckGo
2020	92,51%	2,45%	0,38%	1,64%	1,1%	0,44%
2021	91,86%	2,71%	0,87%	1,46%	1,13%	0,66%
2022	91,9%	2,88%	1,28%	1,51%	1,14%	0,69%
2023	92,9%	3,03%	0,85%	1,21%	0,65%	0,58%
2024	91,47%	3,43%	1,78%	1,1%	0,83%	0,54%
2025	90,06%	4,31%	1,84%	1,45%	0,72%	0,95%

Discover the latest Google search statistics to see how internet users use the world's most popular search engine.

Ranking and click-through rate

Most clicks go to the first 3 organic results.FirstPageSage)

The table below shows the average CTR of standard organic and premium Google search results.

Google search spot	Average click on Share (CTR)
Paid advertisement – ​​Top (1st)	~ 2,1%
Paid advertisement – ​​2nd	~ 1,4%
Paid advertisement – ​​3nd	~ 1,3%
Paid advertisement – ​​4nd	~ 1,1%
Organic Result – #1	~ 39,8%
Organic Result – #2	~ 18,7%
Organic Result – #3	~ 10,2%
Organic Result – #4	~ 7,2%
Organic Result – #5	~ 5,1%
Organic Result – #6	~ 4,4%
Organic Result – #7	~ 3%
Organic Result – #8	~ 2,1%
Organic Result – #9	~ 1,9%
Organic Result – #10	~ 1,6%

Here are some additional interesting statistics on Google's CTR for 2026;

• When an AI snippet or preview appears: 38,9%–42,9%
• In the presence of a local package: 23,7%
• When an AI snippet or preview appears: 27,4%–29,5%
• In the presence of a local package: 15,1%

Further reading: Have you ever wondered why Gmail is an indispensable tool for every website owner? Find out in the detailed Gmail statistics.

SEO Optimization

96,55% of all pages receive no traffic from Google. Only 1,94% receive between 1 and 10 visits per month.Ahrefs)

Reasons for the lack of traffic include;

• According to link building statistics, 0,63% of pages receive no traffic from Google searches because they have no backlinks.
• Publishing topics that have no demand
• The content does not match the search intent

It generally takes about 3 months for a backlink to have a positive impact on search rankings. This rarely happens in less than a month or more than 6 months.

58% of businesses are still unaware of local SEO. Around 31% want to get started, but only 30% actually have a local search optimization plan.

Get the latest SEO statistics to understand ranking factors and how websites gain traffic.

How long does it take for a page to be ranked in Google?

Most new pages don't rank quickly in search results. In one year, only about 6% reach the top 10, while nearly 75% never even reach the top 100. 

Pages from strong domains (high DR) perform better, with approximately 10,8% reaching the top 10, compared to only 3% for weak domains (low DR).

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Website security statistics

The HTTPS protocol is now used by 88,3% of websites. Cyber ​​threats remain high, with 600 million attacks daily, 6,5 billion malware cases projected for 2025, and ransomware accounting for 68% of all threats. Businesses also experience an average of 5 hours of service downtime per month.

Adoption of HTTPS in websites

The default HTTPS protocol is used by 88,3% of all websites.W3Techs)

In fact, the use of HTTPS as the default protocol has continued to grow over the past year, increasing from 86% in August 2024 to 88,3% by August 25, 2025.

Here is the adoption of HTTPS over the past few months.

Date	HTTPS usage (%)
August, 2025	88.3%
June, 2025	88%
March, 2025	87.3%
January 2025	87.7%
November, 2024	86.7%
August, 2024	86.0%

Using HTTPS is extremely important for search engine optimization (SEO) and user trust. Specifically, HTTPS transmits all data in encrypted form. 

To enable HTTPS on your domain or website, you need to install an SSL certificate. 

Most cloud web hosting providers offer free SSL certificates (which enable HTTPS by default).

Cybersecurity threats

Microsoft reports that approximately 600 million cyberattacks occur daily. In 2024, more than 3,200 data breaches exposed 1,7 billion people, or nearly 54 per second. (Exploding Topics)

Ransomware is the most significant cyber threat, accounting for 68% of all detected attacks. This means that nearly 7 out of 10 threats today are ransomware.CheckPoint)

The manufacturing sector was the most affected by ransomware in 2024 (29%). Attacks also saw strong growth in transportation (+40%) and the public sector (+31%), while retail (-34%) and the software sector (-57%) recorded significant decreases.

Access the latest SEO statistics to understand ranking factors and how websites generate traffic.

Here is an analysis of ransomware attacks in different business sectors.

Industry	Share of ransomware attacks	Change compared to last year
Conception	29%	+ 56 %
Healthcare	11%	+ 27 %
Finance/Banking	7%	-8%
Training/Research	6%	-3%
Government/Military	6%	+ 31 %
Insurance/Legal	5%	-25%

In 2025, there were more than 6,5 billion malware attacks worldwide, an 8% increase compared to the previous year. The worst year of the decade was 2018, with 10,5 billion attacks.

Here is a breakdown of the number of malware attacks worldwide.

Year	Number of malware attacks
2025	7 billion*
2024	6,54 billion
2023	6,06 billion
2022	5,5 billion
2021	5,4 billion
2020	5,6 billion

Downtime and data breaches

Businesses experience approximately 5 hours of downtime per month, while data breaches cost $4,4 million globally and $10,22 million in the United States.

Information about website downtime

Businesses face approximately 5 hours of downtime each month, primarily affecting marketing (61%), IT (56%), and services (52%).IT Pro)

1 in 5 businesses loses more than $2,500 per month, while problem solving costs approximately $418 per month on average.

Cost of data breaches

The global average cost of a data breach is $4,4 million, down 9% from last year, thanks to faster detection and control.

In the United States, the cost is much higher, at $10,22 million, almost double the global average. (IBM Security)

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E-commerce website statistics

There are currently between 30 and 31 million e-commerce websites. The luxury goods and jewelry sector has a shopping cart abandonment rate of 82,8%, while food and beverages have the best conversion rate at 6,1%. Among the platforms, Shopify dominates with 25% of all sites.

E-commerce growth

By 2026, there were approximately 30 to 31 million active e-commerce websites worldwide, and this number continues to grow each year. By 2028, sales are projected to reach $7.89 trillion, with e-commerce then representing 22,5% of the retail market. 

E-commerce revenue statistics

According to eMarketerGlobal e-commerce sales are expected to continue to grow, from $6,41 trillion in 2025 to $7,89 trillion in 2028.

Here are some interesting statistics on e-commerce revenue from the eMarketer study;

• E-commerce accounted for 19,9% ​​of total retail sales in 2025 and is expected to reach 22,5% by 2028.
• The fastest growth took place in 2023 (+9,6%).
• Growth is expected to slow slightly in 2026 (+6,8%), mainly due to weak sales in China. After 2026, it is expected to stabilize at around 7% per year.

Discover the key statistics of Amazon sellers to understand the trends, growth and opportunities in the world's largest marketplace.

E-commerce conversion and cart abandonment rates

The area food and drinks displays one of the e-commerce conversion rate the highest, with an average of approximately 6,1%.

Here is a quick comparative table of conversion rates by sector of activity.Oberlo)

Industry	Average e-commerce conversion rate
Food and drinks	~ 6,1%
Multi-brand retail	~ 4,9%
Beauty and personal care	~ 4,5%
Fashion, accessories and clothing	~ 3%
Consumer goods	~ 3%
Pet care and veterinary	~ 2,5%
Home & Furniture	~ 1,2%
Luxury & Jewelry	~ 1,2%

The luxury and jewelry industry to a cart abandonment rate very high of approximately 82,8%. This is probably due to the search for expensive items, but hesitation to finalize the purchase because of the high prices.

Here is a quick comparative table of shopping cart abandonment rates by sector of activity.Oberlo)

Industry	Average shopping cart abandonment rate
Luxury & Jewelry	82.84%
Beauty and personal care	80.92%
Home & Furniture	80.32%
Fashion, accessories and clothing	78.53%
Food and drinks	63.62%

E-commerce platforms

Shopify is the most used eCommerce platform, with 25% of sites.

Here is a comparison of popular e-commerce platforms.

Platform	Usage share
Shopify Software	25%
WooCommerce Checkout	13%
ShopifyPlus	9%
Magento	7%
PrestaShop	3%
Other	43%

Source : BuiltWith

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Statistics for blog and content websites

There are over 1,4 billion websites and 700 million blogs, with most articles averaging 1,400 words. Bloggers who publish regularly generally generate more traffic, and about a third of them earn income from it, primarily through affiliate marketing, advertising, and sponsored posts.

Growth and use of blogs

Over 6 million articles are published daily and 70 million monthly on WordPress alone. Approximately 207 million people blog worldwide, primarily between the ages of 25 and 34, and most publish content weekly.

Total number of blogs

There are over 700 million blogs among the 1,16 billion websites worldwide, meaning that over a third of all websites are blogs. Tumblr alone hosts the largest share, with approximately 621 million blogs.Tumblr)

Every day, people publish over 6 million blog posts online, totaling approximately 2,5 billion posts per year. On WordPress alone, around 70 million new blog posts are published every month.

Total number of bloggers

There are approximately 207 million content creators worldwide, including 200 million active users and over 2 million experts. (LinkTree Report)

Most bloggers in the world are aged 25 to 34, with a share of 45,4%.

Blog post publication frequency

Most bloggers publish new articles weekly (approximately 37%), while about 17% publish 2 to 3 times a week or monthly. Around 11% publish daily and another 11% publish 2 to 3 times a month, while only 5% blog rarely.

Popular CMS Platforms

WordPress dominates the CMS market by far, powering approximately 61% of all websites that use a content management system.

Shopify (6,8%) and Wix (5,6%) follow, while Squarespace (3,4%) and Joomla (2,0%) hold smaller shares. Other platforms, such as Webflow, Drupal, Tilda, Adobe Systems, Duda, and GoDaddy Website Builder, each account for approximately 1% or less.W3Techs)

Consult statistics important aspects of WordPress that explain why it powers most of the world's websites.

Blog commitment

Blogs now average around 1,400 words, and articles between 1,000 and 2,000 words get the most shares, while publishing 16+ articles per month can bring 3,5 times more traffic.

Traffic and range

Websites that published 16 or more blog posts each month received nearly 3,5 times more traffic than websites that published only 0 to 4 posts per month.HubSpot)

On average, pages that rank in Google's top 10 have around 1,447 words. This shows that longer content often performs better in search results.Backlinko)

Stay up-to-date with content marketing statistics which reveal what works best to reach and engage your target audience.

Social media sharing trends

Articles of 1,000 to 2,000 words receive the most shares on social media, averaging around 235 shares, or 56% more than short messages of less than 1,000 words (around 150 shares).Backlinko)

Content Length Trends

The average length of blog posts has increased considerably over the years. In 2014, it was around 800 words, but by 2021, it had risen to over 1400 words.

Since then, the blog's length has remained relatively constant, with articles averaging around 1,427 words in 2023 and around 1,394 words in 2024.Orbit Media)

What are the main challenges for most website owners?

Getting traffic from SEO is the biggest challenge for 53% of website owners.Orbit Media)

It is followed by;

• User Engagement
• Social media traffic
• Getting traffic from email marketing

Blog monetization

About a third of bloggers earn income from their blogs, primarily through affiliate marketing, sponsored posts, and advertising. Around 10% earn more than $10,000 per year, while only a few use courses, books, or subscription platforms to generate revenue.

How many blogs make money?

About one in three bloggers earns income from their blog, and about 10% earn more than $10 a year. A very small group (0,6%) earns more than $000 million annually.WebTribunal)

Popular Website Monetization Models

Most bloggers generate income through affiliate marketing (70%), which is the main source of income. (Finances Online)

Affiliate marketing is followed by;

• Sponsored posts are used by 57% of bloggers.
• Nearly half (49%) use pay-per-click advertising
• Freelancing or consulting is chosen by 35% of bloggers.
• Stock sale (25%)
• Sales of books and printables (23%)

Membership sites are less popular, with only 6% of bloggers using them as a source of income.

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Conclusion

E-commerce has reached over 30 million websites and represents a value of several trillion dollars, with global B2B e-commerce alone valued at around $32 trillion.

Most people browse the web via their mobile (58%), and Google is the main search engine used daily by billions of people.

For most businesses and marketers, statistics help them understand which channels generate the best results. For bloggers, they reveal what types of articles readers like best, how much time they spend on their site, and what causes shopping cart abandonment.

What do you think of the website statistics presented here? Do you have any other questions? Feel free to ask them in the comments.

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FAQ

Here are some quick answers to common questions about the latest website statistics, growth trends, and usage information in 2025.