2026 Discount Coupon Statistics: Market Value, Usage, and Consumer Data

Did you know that the digital coupon market was worth $9 billion in 2025 and is expected to reach $12,55 billion in 2026?

The use of discount coupons is increasing rapidly each year and is expected to reach  $42,91 billion by 2033 This indicates that a growing number of people are using digital coupons to save money.

Coupons have become a popular way to save money, both online and in stores.

If you're looking for the latest statistics on discount coupons, this article is for you. You'll discover the most recent trends and statistics regarding discount coupons in 2026. 

You will also discover how people use coupons, where they find them, their impact on their shopping habits, and much more.

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Table of contents

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Key coupon statistics (2026)

A brief summary of the most interesting and relevant statistics on discount coupons for 2026. 

1. In the United States, 9 out of 10 people have already used discount coupons.
2. The number of smartphone coupon users is increasing (currently at 93%) and is expected to reach approximately 94% by 2026.
3. 67% of consumers made an unplanned purchase simply because they found a coupon or discount.
4. 47% of people prefer to receive coupons via emails from brands, making it the most popular source of coupons.
5. Most people use digital coupons quickly; 85% use them within a week and 30% use them on the same day they receive them.

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Coupon usage statistics reduction

Nearly 90% of American consumers have already used discount coupons, and 62% even look for promotional codes when shopping online.

How many coupon users are there?

In the United States, more than 93% of digital coupon users are expected to use them on their smartphones this year. 

59% of internet users use Google or other search engines to find discount codes before making an online purchase. 46% consult coupon sites like RetailMeNot. 41% use the store's app or website to search for deals.

Here are the key statistics for coupon users;

Year	Smartphone users (%)	Tablet users (%)
2020	85,5%	42,4%
2021	89,3%	42,2%
2022	91,5%	42,2%
2023	92,3%	42,1%
2024	93,0%	42,0%
2025	93,5%	41,9%
2026	93,8%	41,9%

Sources: eMarketer Insider Intelligence, Global Growth Insights , The report of Statista

Global coupon market

The global digital coupon market was valued at approximately US$9 billion in 2025. It is expected to grow rapidly, reaching US$40,78 billion by 2033, with an average annual growth rate of 18,33% between 2026 and 2033. Business Research Insights )

Key players in the global coupon market

Among the leading companies in the digital coupon market are prestigious names such as Amazon, Kroger, Ulta Beauty, Groupon, Coca-Cola, GAP, P&G and Frugaa (USA), as well as RailEurope (France) and VALASSIS (USA). Business Research Insights )

Time spent searching for coupons

On average, online shoppers spend 5 to 10 minutes searching for a digital coupon before making a purchase. Approximately 10% to 30% of them actually find a valid code. The report of Statista )

Trends in the use of digital coupons

• Approximately 47% of consumers report having found coupons in emails from brands.
• Approximately 46% of respondents stated that they had conducted an online search (via search engines) to find coupons before making a purchase.
• Approximately 43% of people use coupons via mobile applications.
• Approximately 34% of people discover discount coupons via social media, for example by seeing discount codes on Facebook, Instagram or YouTube.

source: The report of Statista

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Demographic profile of coupon users

Millennials make up the largest group of coupon users, with 89% of them saying they would try a new brand if offered a discount.

Coupon usage by generation

89% of Millennials would be willing to try a new brand if they received a coupon.

86% of Generation X, 78% of Generation Z, and 76% of Baby Boomers would also consider switching brands in exchange for a discount. The report of Statista )

Coupon usage by age

• 81% of people aged 18 to 34 use digital coupons because they appreciate the technology and ease of purchase.
• 91% of 35-54 year olds also use them, because they spend more and are looking to save money.
• 96% of people over 55 use digital coupons, showing that even older consumers now appreciate digital offers.

source: Snipp

Coupon usage by socioeconomic class

According to Snipp data, 29% of university graduates use digital coupons to save money.

• Approximately 24% of people with partial higher education and 20% of high school graduates also use them, indicating that coupons are effective for all levels of education.
• 27% of full-time workers use coupons, making them a key element for brands targeting active consumers.
• 22% of unemployed people and 25% of students also use them, as they often look for ways to save money.
• Only 18% of retirees use digital coupons, indicating significant growth potential among older consumers.

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Marketing statistics on coupons

Here is some key information on the effectiveness of coupons for businesses.

Impact of coupons on sales and revenue

According to RetailMeNot 67% of consumers ended up buying an item they hadn't planned to buy, simply because they found a coupon or discount.

Coupon conversion rates

Approximately 4 out of 5 consumers say they are more likely to try a new brand for the first time if they find a good deal or discount. 

Nearly 93% of consumers say they are willing to repurchase from a brand offering attractive discounts. Almost half (48%) say they avoid brands that don't offer any promotions.

source: RetailMeNot

Performance of coupons via email and social media

Email is the most effective channel for distributing discount coupons, closely followed by online searches. Social media platforms like Instagram and Facebook (through posts, paid advertising, and influencers) also play a key role in coupon discovery.

Here are some preferred coupon sources for most users;

Method for finding coupons	% of users
Through online searches (Google, Bing, etc.)	46%
On discount coupon websites (such as RetailMeNot, Honey, etc.)	34%
Based on previous purchases (loyalty emails, printed receipts)	33%
Via email from coupon aggregators	28%
Excerpts from catalogues or brochures	22%
Social media posts (Facebook, Instagram, YouTube, etc.)	21%
Browser extensions (automatic coupon application)	21%
Paid social media advertising with coupon offers	16%
Influencer recommendations on social media platforms	13%
Through podcasts	7%

source: Snipp

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Digital coupon trends

Here are some interesting findings on trends in digital coupons on major platforms and on the use of mobile coupons.

The rise of mobile coupon applications

Here are some statistics on popular coupon apps and their adoption rates.

CouponDunia's mobile app has been downloaded over 2 million times, making it one of the most popular coupon apps in India. CouponDunia )

CashKaro, which received funding from the now-defunct Tata in 2016, recorded revenues of 250 crore rupees and a gross merchandise volume (GMV) of 4,000 crore rupees in fiscal year 2022. The company raised 130 crore rupees in a Series C funding round led by Affle. CashKaro now has over 20 million users and has distributed over 1,000 crore rupees in cashback to date. CashKaro )

Using coupons on platforms like Amazon and Flipkart

According Amazon's data The discount coupon market in India is growing at a rate of approximately 63% per year. Currently, nearly 13% of Indian online shoppers use coupons when making purchases.

Nearly 29% of online shoppers look for a discount code every time they shop. Shopper )

On Amazon, sellers indicate that approximately 50% of customers use coupons when offered. Reddit )

Did you know ? More than  87,3 million people shopped online during the Black Friday sales! To learn more, see Black Friday statistics .

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Retail and Industry Outlook

Here is an overview of how coupons are used in different business sectors and their usage patterns.

Business sectors that benefit most from coupons

Here are the main business sectors that benefit most from discount coupons, according to Snipp data.

• Merchants: Stores use coupons to attract more customers
• Food and drinks: Restaurants, cafes and grocery stores offer coupons to increase orders and build customer loyalty.
• Fast-moving consumer goods (FMCG): Everyday products such as snacks, drinks and household items often use coupons. 
• Clothes : Clothing brands often offer discounts to boost sales, especially during sales periods and new product launches.
• Consumer electronics: Gadget and technology brands use coupons to reduce high prices and encourage purchases.

Exclusive offers

Here are the most popular types of promotional offers: (Excerpt)

• 67% prefer offers with a "percentage discount".
• 61% appreciate "Buy one get one free" (BOGO) offers.
• 57% opt for free delivery.
• 48% prefer fixed-amount discounts.

Did you know? 97,3 million consumers participated in Cyber ​​Monday 2026  making it the biggest commercial event of the year.

Coupon usage and preferences

Here is some interesting information on the use of coupons.

83% of respondents say that coupons influence their purchases. Interestingly, 75% of them abandon their online shopping cart due to high prices or the lack of available coupons. Snipp )

• 35% use digital coupons when shopping in stores.
• 39% try a new brand thanks to a discount coupon.
• 50% of consumers sometimes use digital coupons.
• 22% use digital coupons almost every time they shop online.
• Access 35% off coupons or download them when you shop in store.

The impact of influencers on coupons and product sales 

Understanding how to use the product:

• 64% of urban users say that influencers help them.
• 67% of users in the rest of India agree.

Discover new brands or new products:

• 55% of urban users are influenced
• 66% of users in the rest of India agree.

Building trust in the product:

• 50% of urban users trust products through influencers.
• 54% of users in the rest of India share this sentiment.

Obtain coupons/discounts:

• 41% of urban users receive help from influencers.
• 37% of users are from the rest of India

source: PwC Analysis

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Statistics on coupon usage and savings achieved

Coupons allow consumers to make significant savings; millions of people use them daily to save more and take advantage of better deals. The rate of coupon usage also increases every year.

Trends in coupon usage

• 54% of coupon uses are via digital coupons.
• The rate of use of digital coupons increased by 10,6% between 2022 and 2023.
• The average usage rate of digital coupons is 7%.
• 93% of digital coupon users use a smartphone to use them.
• 85% of people use a digital coupon within a week of receiving it.
• 30% of people use it within 24 hours of receiving it.
• The usage rate of mobile coupons is 10 times higher than that of paper coupons.

source: Snipp

Tips for saving money with coupons

People who use coupons spend on average 24% more.

Retailers see a 50% increase in conversions when they offer coupons.

The average annual savings achieved through digital coupons amount to $1,465. This represents 6,4% of the spending of an average household.

Here is a breakdown of the average monthly savings achieved through digital coupons:

• 28% save less than $10 per month
• 35% savings, or between $10 and $25.
• 23% savings, between $25 and $50.
• 9% savings between $50 and $100
• A 5% saving can save you over $100 per month

source: Snipp

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Latest thoughts on coupon trends

The use of discount coupons is growing rapidly, as consumers seek to maximize discounts and brands to increase sales.

From emails to social media, apps and websites, coupons are everywhere and millions of consumers are using them more than ever.

Companies offer coupons for three main reasons: to attract new customers, increase sales, and reduce shopping cart abandonment.

What do you think of the coupon statistics presented here? Do you find the coupons interesting? Do you have any questions? Feel free to ask them in the comments. 

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FAQ on using coupons