Cyber Monday 2026 saw record sales and overall consumer purchasing behavior.
Indeed, online sales on Cyber Monday 2025 reached $14,25 billion, beating previous records by 7,1%.
More specifically, approximately 75,9 million people made online purchases during Cyber Monday 2025, with 57,5% of sales made via mobile devices.
This means that online shopping has become the dominant way to shop for the holiday season and is also seeing a sharp increase in spending.
In this report, I have compiled the key findings and statistics on Cyber Monday sales and consumer buying behavior in 2026.
Let's see how the biggest day of online shopping is shaping the future of retail.
Table of contents
- Key statistics for Cyber Monday 2026
- Cyber Monday Sales
- How many people made purchases during Cyber Monday?
- Cyber Monday Special Offers
- Consumer spending behavior during Cyber Monday
- Cyber Monday Mobile Shopping Statistics
- BPNL Cyber Monday Deals (Buy now, pay later)
- Final reflections
- FAQ
Key statistics for Cyber Monday 2026
- In 2025, online sales on Cyber Monday reached $14,25 billion, a 7,1% increase compared to 2024.
- On Cyber Monday 2025, customers spent approximately $16 million per minute during peak hours (20pm to 22pm).
- Over 202,9 million consumers shopped during the five days of Cyber Week in 2025.
- Approximately 58% of Cyber Monday 2025 sales were from mobile devices.
- In 2025, electronic products saw the highest average discounts (around 31% off the catalog price) during Cyber Monday.
Cyber Monday Sales
According to Adobe Analytics, consumers spent $14,25 billion online during Cyber Monday 2025.
To put that into perspective, during peak hours (20pm to 22pm) on Cyber Monday 2025, consumers spent approximately $16 million per minute and 57,5% of purchases were made on mobile devices.
Annual Cyber Monday sales compared to the previous year
Take a look at Cyber Monday sales compared to last year.
| Year | Total Cyber Monday sales | Percentage change (year-on-year) |
| 2025 | 14,25 billion | 7,1% |
| 2024 | 13,3 billion | 7,3% |
| 2023 | 12,4 billion | 9,6% |
| 2022 | 11,3 billion | 5,61% |
| 2021 | 10,7 billion | -0,93% |
| 2020 | 10,8 billion | 14,9% |
| 2019 | 9,4 billion | 19,0% |
| 2018 | 7,9 billion | 68,1% |
| 2017 | 4,7 billion | 27,0% |
| 2016 | 3,7 billion | 19,4% |
| 2015 | 3,1 billion | 19,2% |
| 2014 | 2,6 billion | - |
How many people made purchases during Cyber Monday?
Over 202,9 million consumers shopped during the five days of Cyber Week in 2025.
Approximately 75,9 million people made online purchases during Cyber Monday 2025.
Cyber Monday 2025 took place primarily online, with approximately 75,9 million consumers making digital purchases.
Cyber Week shoppers by year
Take a look at the number of people who have shopped during Cyber Week over the years.
| Year | Number of shoppers (United States) during Cyber Week | Evolution over the years |
| 2025 | 202,9 million | +2,5 million |
| 2024 | 200,4 million | +3,7 million |
| 2022 | 196,7 million | +16,9 million |
| 2021 | 179,8 million | -6,6 million |
| 2020 | 186,4 million | – 3,2 million |
| 2019 | 189,6 million | +6,2 million |
| 2018 | 165,8 million | -8,8 million |
| 2017 | 174,6 million | - |
Cyber Monday Special Offers
Cyber Monday 2025 has become the biggest online shopping day of all time, thanks to huge discounts across major product categories.
Electronic products represented the category offering the highest average discounts, at around 31%, during Cyber Monday.
During Cyber Monday 2025, consumers benefited from the following average maximum discounts:
| Category | Discount offered |
| Electronics | 31% off |
| Toys | 28% discount |
| Clothing | 25% discount |
| TVs | 22% discount |
| computers | 23% discount |
(Source: Adobe )
Consumer spending behavior during Cyber Monday
On Cyber Monday 2025, consumers spent a record $14,25 billion online, a 7,1% increase over the previous year.
This figure exceeded Adobe's initial forecasts of $14,2 billion.
During peak hours (20:00 p.m. to 22:00 p.m.) on Cyber Monday 2025, consumers spent approximately $16 million per minute.
(Source: Adobe )
Consumer trends
During Cyber Monday 2025, electronics, apparel, and furniture dominated online spending. These three categories alone accounted for approximately 57% of all online sales. For example, electronics sales reached $3,7 billion (up 12,8% year over year) and apparel sales reached $2,6 billion (up 5,2% year over year) during Cyber Monday 2025.
The table below presents the winners in the e-commerce category for Cyber Monday 2025:
| Category | % Growth |
| Toys | 680% |
| Personal care | 530% |
| Jewelry | 478% |
| Electronic Appareils | 464% |
| Clothing | 392% |
(Source: Adobe)
Top-selling items during Cyber Monday 2025
Toys and collectibles dominated sales, driven by nostalgia (Disney's centenary) and the popularity of series (Harry Potter, LEGO). These items were essential for Christmas gifts.
Gaming consoles like the PlayStation 5 and the Nintendo Switch OLED have shown strong demand despite their well-established presence in the market.
The video game industry has maintained its strength thanks to timeless titles like Mario Kart 8 Deluxe and Super Smash Bros, while new releases like NBA 2K25 have provided a seasonal boost.
Here are the best-selling items in different categories during Cyber Monday 2025:
| Category | Bestselling items |
| Toys and collectibles | Elf on the Shelf dolls, Harry Potter toys and figurines, board and card games, plush toys, LEGO City sets, arts and crafts and science kits, limited edition Disney figurine sets (100 pieces) |
| Game consoles | PlayStation 5, Xbox Series X, Nintendo Switch OLED, Meta Quest |
| Video games | Mario Kart 8 Deluxe, Zelda games, NBA 2K25, Super Smash Bros. |
| Electronics | Computers and laptops, digital cameras, televisions, Bluetooth headphones and speakers, smartwatches |
| Beauty and fashion | Skincare sets, makeup products, discounted clothing, jewelry |
| Mobility and lifestyle | Electric scooters, electric bikes, gift cards |
Also read: Black Friday sales in the United States are projected to exceed $10,8 billion by 2025. See the article detailed Black Friday statistics .
Cyber Monday Mobile Shopping Statistics
Cyber Monday 2025 generated a record $14,25 billion in online sales. Of this total, 57,5% (approximately $8,2 billion) came from mobile devices, an 8% increase compared to the previous year.
This means that approximately 3 out of 5 sales made during Cyber Monday are smartphones.
Evolution of mobile shopping trends over the years
In 2019, only 33% of Cyber Monday purchases were made on mobile. In five years, the share of mobile purchases has therefore jumped by 24 percentage points.
Here are the year-over-year market share and spending figures for Cyber Monday:
| Year | Cyber Monday Mobile Market Share |
| 2025 | 57,5% |
| 2024 | 57% |
| 2023 | Up to 54% |
| 2022 | Up to 51% |
| 2021 | Up to 42% |
| 2020 | Up to 39% |
| 2019 | 33% |
Mobile performance vs. desktop performance
Five years ago, desktop computers dominated the market, and many retailers were worried about "abandoned shopping carts" on mobile.
But today, mobile devices have profoundly transformed commerce in several ways:
Mobile traffic accounted for 57,1% of all online purchases throughout the 2025 holiday season.
Peak activity for mobile shopping occurred between 10am and 14pm, then between 20pm and 23pm, highlighting consumer motivations focused on both convenience and bargains.
Of all Buy Now Pay Later (BNPL) transactions on Cyber Monday 2025, 75,2% took place on mobile, with nearly $1 billion in BNPL sales.
| Year | Mobile traffic (%) | Mobile market share during Cyber Week (%) |
| 2022 | 76 | 76 (Cybersecurity Week) |
| 2023 | 80 | 79 (Cybersecurity Week) |
| 2024 | 80+ | 79+ (Cyber Week) |
In 2023, more than 79% of total e-commerce traffic during Cyber Week was mobile, compared to 76% in 2022.
For Cyber Monday 2023, 50% of traffic and 51,8% of sales came from mobile users.
BPNL Cyber Monday Deals (Buy now, pay later)
In recent years, the "Buy Now Pay Later" (BNPL) option has rapidly gone from a niche payment solution to the most convenient way for consumers to pay for their Cyber Monday purchases.
Here are some images of the BPNL Cyber Monday sale:
Spending related to BNPL (Buy Now, Pay Later) during Cyber Monday 2025 reached a new record of $1,03 billion, up 4,2% year over year.
This represents a 4,2% increase compared to the previous year, making it the highest BNPL volume ever recorded for Cyber Monday.
A significant percentage of 79,4% of BNPL orders placed during Cyber Monday 2025 were made via mobile devices.
Buyers spend more per order, typically 10 to 20% more than those using other payment methods.
Millennials and Generation Z are the biggest users. In 2023, approximately 39% of Generation Z members plan to use installment payments for their Christmas shopping, significantly more than Generation X (21%) or Baby Boomers (9%).
While BNPL continued its upward trajectory, its pace slightly delayed overall Cyber Monday sales growth (4,2% for BNPL vs. 7,1% for total sales).
| Year | BPNL Cyber Monday Sales | Annual growth of BPNL (%) | Net Earnings Percentage (NPV) in Total Revenue (%) |
| 2025 | 1,03 billion | 4,2% | Up to 7,2% |
| 2024 | 991,2 million | 5,5% | ~ 7,4 |
| 2023 | 940 million | 17,5% | 7.6 |
| 2022 | about 800 million dollars | Up to 20% | ~ 7.0 |
| 2021 | ~$664 million | - | ~ 6,2 |
Final reflections
As another record-breaking Cyber Monday comes to a close, it's clear that the 2025 edition has once again set new records. Consumers spent $14,25 billion in a single day, a 7,1% increase over the previous year.
This increase follows Cyber Monday 2024, during which consumers spent $13,3 billion in a single day, a 7,3% increase compared to the previous year.
Despite the uncertainties and previous promotions, consumers have clearly reserved their biggest spending for Cyber Monday 2025.
As we approach 2026, consumers are expected to break even more records, with higher sales figures and new trends shaping another exceptional Cyber Monday for both consumers and retailers.
So, what do you think? Share your opinion in the comments below.
FAQ
What was the amount of Cyber Monday sales in 2025?
Cyber Monday 2025 sales reached $14,25 billion, an increase of 7,1% compared to 2024.
How many people made purchases during Cyber Monday 2025?
Approximately 75,9 million people shopped online during Cyber Monday 2025 (by comparison, Cyber Monday 2024 saw approximately 73 million online shoppers).
What time do people do the most shopping on Cyber Monday?
Peak shopping hours were between 20pm and 22pm, with consumers spending approximately $16 million per minute during Cyber Monday 2025.
Which products benefited from the biggest discounts?
Electronics led the way with an average discount of 31% during Cyber Monday 2025, followed by toys (28%) and clothing (25%).
What were the most popular items during Cyber Monday 2025?
Top sellers included toys (such as LEGO sets and Harry Potter figurines), video games (e.g., Mario Kart 8 Deluxe, NBA 2K25), gaming consoles (PlayStation 5, Nintendo Switch OLED) and consumer electronics (laptops, speakers).
What proportion of Cyber Monday sales came from mobile devices?
Approximately 57,5% of Cyber Monday 2026 sales (approximately $8,2 billion) were from mobile devices.