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Google stops authorship: authorship of the content is completed

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This is an announcement that may not be immediately understood by new bloggers, but is worth its weight in gold.

So I'll go back and explain what it was (before) about the ad in question. Okay?

What the authorship?

Personally, I often prefer to use the phrase " sponsorship " " or " paternity " in French. Even if it is sometimes difficult to find adequate correspondences between the terms of the blogging in English and the French blogging, the fact remains that the richness of our vocabulary allows us today to position ourselves, like « holders " or some " creators Of words.

Discover How to make a WordPress blog visible on Google

We are not going to recreate the wheel, but we can at least put chains on it so that it moves more easily on the snow : )

So, what you need to know is that initially, when you started a search on Google, the algorithm was based only on the contents of the websites and the incoming links. The different results were simply displayed (titles, links and short description).

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The authorship (fatherhood) was born from the notion of author recognized", Introduced thereafter. So it was a new Google criterion in evaluating the quality of a website, based on its author. The author's photo was displayed alongside the results.

What advantages?

  • More visibility in Google's search results
  • More credibility thanks to the clear identification of the author
  • More weight for SEO because the " exceptional Of the author impacted on the evaluation of the website

The inconvenients

  • You had to use the Google+ social network
  • Publication under the name of a brand or under a pseudonym is prohibited (you were obliged to publish under your real name)
  • Author blogs were clearly favored over corporate websites

So much for that (was) Of the authorship of Google.

The eviction of authorship (paternity) from Google

The 29 last August, John Mueller, webmaster and trend analyst at Google has made this announcement, rather surprising for many. The referral display in Google's results is stopped. The attribute "rel = author" becomes useless.

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The algorithm will therefore no longer take into account the author when ranking a website. If you had already based a good part of your strategy on it, it falls in the water ... but it's not that bad, because as long as the content you offer remains quality, you do not have fear to have.

Lire aussi The content is not king; here is what it is!

Although it seems true that Google seemed to place great importance on sponsorship, and to use it to improve its search engine as much as possible, today the deletion is very effective.

You should have seen coming

In a few weeks, Google had initially reduced the visibility of the photos of authors several times, to remove them completely by the end of last June.

The deletion was announced, and it finally proved.

What it means to you

  • You will need to review the weighting of certain points in your strategy to improve your Google positioning

It is true that the sponsorship brought a lot on certain plans. Web sites that use multiple authors had the opportunity to have good visibility, by aggregating the different Google+ accounts of their authors.

Read also our article on these 3 SEO techniques that you can apply quickly

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Different faces would appear for different keywords searched and strongly present on the website, and the traffic generated by search engines would grow.

Discover these 5 sources of traffic you probably know

Having many authors will no longer influence positioning, from this point of view

  • You will need to focus (again and again) on the quality of your content

Eh yes! For a new author, it is important to know that the quality of the work is what will offer an interesting positioning to your site on Google. Rich and detailed articles, that's what Google likes. You can have a good profile on Google+, but be a poor author for Google.

If you want your website to be well positioned, apply the free tips on BlogPasCher and try to help your readers. You will only be rewarded.

John Mueller himself said in his remarks that these kinds of changes are meant to improve the user experience. He ends his remarks by saying (I quote and translate):

"We realize that referrals have not always been easy to implement, and we greatly appreciate the ongoing effort you are making to improve your websites for your users.

Thank you ! "

What do you think of the eviction of paternity by Google?

Have there been too many spam emails from you?

Do you believe that after all the efforts made to implement this element, removing it is a mistake?

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That's it for this article dedicated to the paternity of the content on Google. If you have some Comments or suggestions, do not hesitate to let us know in the reserved section.

However, you will also be able to consult our resources, if you need more elements to carry out your projects of creation of Internet sites, by consulting our guide on the WordPress blog creation or the one on Divi: the best WordPress theme of all time.

But meanwhile, share this article on your different social networks.


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