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How to be on the first page Google? Here is the famous question to 1 million euros. We all want to be well referenced on Google because we all know that it means free traffic ... of a lot of free traffic even. And when you have a business online, then this first page takes all its value.

But why Google while there are other search engines? Well, it's just because Google is the most used search engine in the world. It is also the one that is the source of more than 95% of visitors who arrive on a site / blog.

To properly reference a site and generate free traffic, there are things to do and most importantly, mistakes not to commit. To learn more about how to be on the front page, I recommend this article: How to make your blog appear on the first Google page.

You've understood, in this article we will only talk about mistakes not to commit if you do not want your site banned from Google.

So here are 21 errors not to commit if you do not want to tur SEO of your blog.

1. Do not buy returns links - The purchase of links to your website or blog could seriously affect the SEO of the latter. Google sees this practice as an attempt to manipulate PageRank, and it is also at this level that the danger lies. If you buy bad (and many of them are) the consequences will simply be disastrous for your natural reference.

2. Avoid excess of reciprocal links - The exchange of links between bloggers is not a bad thing, it is even recommended SEO. However, as in all things, excess often hurts. Exchanging too many links with other sites is very often seen as an attempt by Google to manipulate. And the consequences of these actions are observed very quickly in the number of visitors who arrive on your blog. In fact, your traffic will drop overnight for no apparent reason.

3. Avoid duplicating content - duplicate content on your site or anywhere else becomes irrelevant to Google. Which leads to (logically) a penalty and believe me, it would be better to be banned by other search engines than by Google. Make sure you donate to publish unique and relevant content on your site.

That's not all, consider also installing a content protection plugin to prevent other bloggers from copying yours and publish it on their blog. Blog Content Protector should help you.

4. Excessive use of H1 tags - The H1 tag helps search engines understand the general theme of a page. Therefore, there should only be one per page. Using an h1 tag brings more weight to a page in terms of SEO. Excessive use will hurt your blog's SEO.

5. Internal 404 errors - For Google, updating your site is not just about regular content, it's also about cleaning up your site from unnecessary things. Avoid having too many pages not found on your site. For Google, this means that the visitors it sends you if "Kindly" can not find the information they ask for

If you have a lot of published articles, it will be difficult to find some pages not found. However, the plugin Broken Link Checker can do this job for you.

6. Avoid having site links in another language - it seems unfair does not it? unfortunately for you and me, it's not what we think that matters, but what search engines think. Technically, linking to a site in another language has a negative impact on the positioning of your site.

And on this subject, Google's reasoning seems to hold water because 99% of your site visitors are looking for information in their language, so a link to a site in a different language is useless. When we know that a link has value only if it sends the user to a site containing additional information, then we better understand his vision of things.

7. Don't flood your articles with keywords - There are hundreds of strange rules (And sometimes useful) on the density of keywords in an article. The truth is thatnone of these rules are proven, so none has a solid foundation. For Google, a very high density of keywords is an indicator of poorly written content. If Google detects a very large number of keywords in one of the pages of your site, it is likely that it penalizes you - rightly or wrongly.

8. Avoid excessive links on the footer - Most web designers use footer links as a navigational aid. This is the case with BlogPasCher and it's not necessarily a bad thing. Where it becomes dangerous is when you try to manipulate PageRank using the footer as a place of sale. So be very careful about what you put on the footer of your blog.

9. A missing sitemap - Google uses the XML sitemap to analyze the structure of your site. So make sure your sitemap is available and above all, it is up to date. The plugin, Google sitemap generator can help you build one automatically.

10. Stay away from hidden links - all the links on your site must be visible and useful for your readers. All that is hidden is considered suspicious by the search engines. Whatever your reasons, none of the links on your site / online store should have the same color as the background, nor the same as the button on which it is created.

11. Delete or untie all broken links - for Google, a site that has links that lead nowhere is a site that is not updated enough. Which means you do not care about the visitor experience. They will eventually land on an 404 page. Because I know how hard it is to track down these links, so I recommend you use the plugin one more time Broken Links Checker.

12. Avoid theft of content - This is another form of duplicate content that you must absolutely avoid. And if you do not steal the content of other bloggers, do not use content from article directories either. In short, avoid anything that leads to the duplication of content. Write your own articles.

13. Correct the timeout - when a site breaks down or is unavailable, everyone complains: The visitor, the webmaster and the search engine. If Google can not find your site, it will deindex rather than send you visitors. So choose your web hosting plan.

14. Avoid link rental - Some SEO experts still think that link rental plays an important role in the SEO of a site. Which leads them to pay monthly subscriptions just to improve their SEO. However, it is important to note that this could be an approach with negative consequences on your site's traffic.

15. Avoid blog networks - For Google, any type of network is a potential manipulation attempt. Think about it before starting yours.

16. Do not fill your site with affiliate links – Google is not really against affiliate or affiliate marketing sites or blogs. However, he wishes that these links represent only a tiny part of the content of the site. Which means you don't have to blog that only contain affiliate links.

17. The page loading speed – If your site takes a long time to load, your users will be frustrated. In fact, it is a rather difficult problem to evaluate and above all, to solve. Consider using a plugin cached (W3 Total Cache) or a CDN. You can also use dedicated hosting (instead of a shared one) if you want to speed up the loading speed of the pages. Here is an article that should help you in this direction: 7 Tips to Speed ​​Up the Loading Speed ​​of Your Site Pages.

18. Delete unwanted comments - most content management systems (Cms) have an automated system for detecting unwanted comments (Spam)but there are always comments that go through the cracks. Moderate your comments and delete all the unwanted ones.

19. Avoid being hacked - if your site is hacked, Google will remove it very quickly from its results. So you have to act very quickly to restore your site before the worst happens. Here is an excellent article on how to secure your site: 4 tips to protect your blog from hacker attacks.

20. Avoid having too many outgoing links - A large amount of outgoing links on your site could give Google the impression that you are exchanging links ... which, therefore, would expose you to the same consequences.

21. The relevance of the links - Google wants to know that the content you publish refers to other similar content. So add one or two references to pages that provide additional information about your article.

That's it, now you know what not to do about Google SEO. Feel free to comment or contribute to this article.

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