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Building a community culture on your blog: more than just a commitment
You must know that to impose yourself as an authority, a leader in your niche, you must create an active community. Readers often cling to orientations as leaders (The bloggers) give through their community.
Si YOU are obviously engaged in what you say, passionate enough to help others, interested in who they are, if you write on an incentive tone and demonstrate that you really want to interact with others, then you are on the right track way to develop a community culture on your blog. You will make a space on which the interaction is perfectly normal and the success ... will not be very far.
Note this : I put the emphasis on building a " culture »Community on your blog. It goes well beyond just using some " technical " for Get feedback or engagement on your blog. Engagement is good, but the most successful bloggers have worked in depth to develop a sense of belonging and value sharing.
The 5 steps of building a community on a blog
Step 1: YOU
In the early days of your community, it usually looks like this: YOU
Eh yes ! Only you. If you are lucky, you may have a partner or relative, or a friend who will react from time to time. It's something completely normal.
In these early days, you will still be able to write in an incentive, but at this point, the most important thing is to continue to do so, so that when readers arrive, they find something good to read. This is also the time for you to put your ideas in place. Clearly define the kind of community you want to have.
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What values do you want this one to have? What limits will you set in the discussions? What types of behavior will you accept on the site?
More YOU will be clear on what you want to accomplish, the more you will be on track to build and shape your readers. Remember that YOU must BE the community you want to have. Certainly, with a little time and effort maintained, you will start to find some readers for your blog.
Step 2: Readers Engaged With You
After a few readers have engaged with you, your community is like a cross of which you are the center, with your readers at the ends. At this level, YOU are still the center of your community, and all interactions revolve around you. The readers YOU say what they think of your publications they YOU Ask questions by e-mail, and YOU must take the initiative.
At times, you may be able to reply to all your readers by email. It usually has some impact. There are many of your readers who will remain faithful to the end because you wrote them an email to thank them for their comments and inform them that you have responded to their concerns.
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This is when your community culture and commitment must find its foundation. If you really bothered to take care of your readers in the early hours, at some point you will realize that they are capturing what you really want, and that they are starting to do it on their own.
Step 3: Readers who come into contact with each other
What happens next is usually pretty cool. The image is that of a wheel. You are the center, the readers at the ends, interacting with you and each other. It's a bit like a party to which you have invited friends who did not know each other at the beginning, and who start to bond with each other.
It can be slightly disconcerting to see that (and again when they run to each other on social networks or even on their respective blogs). It is really at that moment that the " community Is born on a blog. When you find that readers interact with each other in a deeper way, know that the commitment will really grow in your community.
Step 4: The Evangelists
The step that will be described right away does not always happen, but when it does, you know you're really engaged in something rather exciting!
At this level, you begin to see engaged readers evangelizing for your blog. They have discovered something that is engaging, and they can not help but get others to sign up. Pay a little attention. When that happens, you will realize that there is a small group that actually follows you from the beginning, who started to exchange, and then went together to look for ways to support the blog.
When these people realize that the site is useful to them, they tell themselves that it will be useful to other people. They will then invite more and more people just to see the site grow.
Step5: The commitment
This step is really impressive, but it's pretty much the same music for all bloggers. YOUas a blogger, you are always there, but relationships and interactions are growing, in every way.
Here ! The five steps outlined are detailed. However, I believe that not all communities develop according to this description. Tell me a little about how it works (where it happened) on your side, in the comments.
And if you want to know more about creating community on your blog, I recommend the following article: how to create a community around your blog.