With everything you've read about copywriting here on BlogPasCher, and how these techniques are applied (strong calls to action, attractive earnings, fascinating chips, big magnetic titles), you might wonder if either of you really needs a professional right?

... I will not go that far.

Sometimes it may seem normal to do it on your own, but sometimes it's really a good idea to call on a professional author. Today we are going to talk about 5 scenarios that involve call on a pro.

1. You're just not good at it

The talent is at 90% responsible for your involvement in a job. But it's hard to get to work for something you just do not feel connected to. And sometimes you have a pressing need, but not enough time to become good enough to do it yourself.

Many people hate to write. If you just have the phobia of touching these keyboard keys, you can test the speech recognition software, which can save you a lot of time. But if the idea of ​​writing is just as attractive as a dentist's turn, you will never provide the effort to become good.

Do more of what you're good at, and less of what you hate. If writing isn't really your thing, hire or team up with someone really good to make sure that part of your business gets the attention it needs.

It doesn't matter if your product or service is great if you can't communicate it to consumers. Every business needs a powerful message, and that means you need a solid writing.

2. You can not hold

Even if you like to write, there is a limit to the number of words we can write so consistent every day. Marathon writing sessions may work for some people, but they can also lead to burnout or sabotage your productivity in the long run.

Like most sites of this style, the story began with a single author… but as the business grows, it becomes necessary to grow the writing team to measure. The site had to equip itself with terrifying authors 😀 to produce the expected volume of work.

Professional copywriters know that " the more you write, the more you sell » ; and it is even more true in the world of Content marketing. The more high-quality content you can create, the more authority and connection with your consumers you will be able to build.

Just know that you have to understand the strategy behind the content you create. Do not take an additional author just for the sake of creating more content. You must understand the business purpose behind any the content you create, whether you write it yourself or not.

3. You need a particular expertise

You could create good content every day to your blog, but you need a persuasion specialist to write sales letters that will convert fans into consumers.

You might also need a specialist on a particular topic to write a blank piece of paper, or a solid SEO copywriter to create content that will both serve your business needs and position you well for the engines. of research.

Take into account that you will pay more for a copywriter with specific expertise than for a generalist ... It's as if you had in front of you a mechanic with 30 years of experience in the repair of Mercedes and a young mechanic used to changing the oil of vehicles and who has always dreamed of retouching a Mercedes ...

4. You are too close to the subject

The reason it is often difficult to distinguish between features and benefits is that it can be really difficult to be goal about your own business.

You know all the difficulties (and even the amount of sweat) necessary for your product to be grandiose. So you know all the features of what you offer, the details behind the scene.

But your consumers might not be interested in all these things. In fact, they might even be particularly concerned about something that is far from your radar.

A peer of external eyes, a fresh look, can sometimes be all you need to communicate the most important benefits of the solution you offer. What will make all the difference and that will tip the scales in your favor may even be something that you consider obvious, but that will be really impressive for your consumers.

Just make sure that your author looks for real feedback from consumers. This could come from answers to a survey, listening to social networks, interviews with existing consumers (those who have demonstrated that they will invest in your business).

Your copywriter must have direct access to the real language of consumers, an access to the reasons why people like to work with you.

5. The stakes are high

If you have a big launch or campaign marketing important, you will need to make sure that your articles make a very good impression.

That implies :

  • A terrifying big title that catches the eye immediately
  • Well-structured content that communicates your authority
  • Direct writing without unnecessary filling
  • Consumer-focused articles that clearly show value benefits
  • Make sure you make the difference between " her " and that "

Professional copywriters are perfectionists when it comes to language. They are obsessed with tone, the subtleties of language, the structure of articles, and the finesse of grammar and usage.

If you do not really recognize yourself in this description, you should seek help. A writing a little silly and full of mistakes kills credibility.

More…

The message still belongs to you

Although a talented and well-trained copywriter can help you find your message marketing the most solid, ultimately, this message must come from you.

You know the consumer you want to reach. You know the little details that will make your article more interesting. No one will ever know your business like you know it, and you must recognize the remarkable hidden benefits that will become your greatest business story. marketing.

That's why it pays to study copywriting and marketing, even if you easily pick one for the other. A terrifying copywriter can make you fantastic, but as the owner of the case, you are the ultimate leader of your story.

When do you plan to hire a professional copywriter?