There is a constant trend among bloggers, who have multiple blogs on the web. They tend to post the same article many times in different places. This is referred to as duplicate content. These often do so via so-called "free" articles.
Here's why such a practice can be tempting:
- It reduces the work to be done (twice as many results for one job)
- It improves the chances of your article being read
- If you make money from your blogs, it doubles the amount of money you can earn on one item.
For these reasons, it makes sense to publish your work on as many spaces as possible, right?
Discover 8 Best Competitive Research Tools for Marketing Pros
Unfortunately, although the duplicate content can to have such benefits, it is normal and even essential to consider the costs of such a strategy. Duplicate content could double the chances of reading your content, but it also puts you at risk of having problems with Google.
They do not like duplicate content, that content that appears in different places in the same basic form.
Do not create multiple pages, subdomains or domains with substantially duplicated content.
The reason for this policy is that duplicate content has been a tool used by spammers over time. Creating multiple versions of the same page has often been a quick way to get tons of traffic quickly.
Today, Google has filters for duplicate content, filters that track such attempts to spam search engines. Web sites that are surprised to use such techniques will naturally be penalized, and in extreme cases, they are banned from Google.
Discover How to easily duplicate an article or page on WordPress
Of course, no one really knows what is duplicated content, and what it is not. However, it is better to be cautious in all respects. There's even a theory that runs about SEO, and that Google would become even harder about duplicate content. This would be why many blogs have problems.
Although I can't give you a definition standard about what should or should not be considered duplicate content, just as I can't tell you exactly what penalty will go with this or that other recognized practice, I can only suggest youavoid duplicate content publishing policies (Simple measure of caution).
You must also, according to your possibilities, check that your content has not been plagiarized.
Free Articles
Another suggestion would be to pay attention to the publication of " Free articles » written by other people on your blog.
The Free articles Are also a tempting strategy for building content stocks for a blog. The idea is that they are good for the authors (since they build their profile and give links to their websites), but they are also good for the blogger / webmaster who receives the free content.
See also How to write an article that will position your blog?
However, if Google gets so rough with duplicate content, it could also hurt your blog. Think about it.
When you accept a free article on your website, you do not publish something that is just available in one place on the web, but rather something that is offered to hundreds, if not millions of other websites and blogs, all competing on the same keywords that you.
You will also be able to consult our article on How to manage email notifications on WordPress
The benefits of free articles might not equal the disadvantages. So, accept them with the utmost caution… at your own risk 🙂
Check these 23 essential tools for success in blogging
I'm sure there are many people who know a lot more about this than me. Feel free to tell me a little more in your comments.
I still maintain my alert: be careful about using duplicate content.
Conclusion
So ! That's all for this article which explains to you Why Pay attention to duplicate content on your blog. What is your opinion about duplicate content? Have you ever been a victim? Thank you for giving us your opinion !
However, you will also be able to consult our resources, if you need more elements to carry out your projects of creation of Internet sites, by consulting our guide on the WordPress blog creation or the one on Divi: the best WordPress theme of all time.
We invite you to share this article on your favorite social networks.
...
Hi Thierry,
The subject of the duplicated content is a vast debate!
Personally, I don't use royalty-free content and prefer to only post content that has not yet been posted anywhere else.
On my collaborative blogs, I check the duplicate content sentence by sentence, because the little ones have fun reversing the order of the sentences and producing only the first sentence in unique content, thus hoping to escape my vigilance.
I don't know from what level of duplication Google is rampant, but still it is difficult for some content not to be duplicated.
I am thinking in particular of yellow pages and small ads.
Sincerely,
Bruno
Hi Bruno,
The safest thing is to publish original content every time.
Sincerely,
Thierry
I am of the opinion to publish original content every time, and when you have a team with which you work, it is important to communicate to them a certain spirit, a way of doing that will be at "home" and whose one of the most important points will be the originality of the content.
It would be necessary for both to know that the duplication of content can only be harmful to them, for a destroyed reputation is very difficult to redeem, even on the web!
Kind regards.