You know your writing has to stand out. You want to inspire your readers, push them to take action, change their thinking, or buy something. But how can you get attention in an ocean of blogging? Try to use metaphors. Metaphors can make your writing more personal, more memorable, and more persuasive. It sounds good ?

Let's evolve in the article. What is a metaphor? (metaphors are spices that give flavor to less tasty subjects! ). Metaphors compare two things to produce an explanation, or to entertain. Metaphors can compare what is known to what is not; the abstract to the concrete ; or the most common things to extraordinary things.

In fact, metaphors allow you to make complex things as tangible as possible. Metaphors allow you to give extraordinary value out of the most common things around. Metaphors, comparisons and analogies create comparisons in more or less different ways.

One metaphor says that one thing is another, without using the words " as " or " tel ". Example : your article is a good hot dish. Comparisons use " as " or " tel ». Examples : Your item is like a good hot dish.

An analogy makes comparisons on several levels: How do you avoid having empty articles that no one will want to read? Metaphors are the secret ingredient that gives your writing more flavor. They will make your audience read, and come back again and again.

Somewhere in the article, I used a comparison instead of a metaphor. Try to detect it and tell me where it is lower in the comments.

Why do the metaphors work?

Metaphors are often supposed to explain complex subjects. That's true, but metaphors can do much more.
See a little: would you rather read an article that enhances or boosts your creativity? Would you like to grow or rekindle (revive) your creativity?

Metaphors create vivid images in your reader's mind, making your message easier to understand. Imagery is the heart of metaphorical language. It surprises, hooks, informs, and persuades your readers better than any explanation.

Metaphors create a living language that will distinguish you from the masses and make you such a rare person today: a communicator with results. Metaphors engage the right part of the brain (Just like the stories). They go beyond rationality and defeat sales techniques. That's why metaphors can make you more persuasive, and help you climb in your numbers.

Metaphors work best when they are simple, unexpected, and concrete.

  •  Create fast images instead of long stories. You lose your reader if you have to resort to a lot of explanations.
  •  Surprise your readers. Present a fresh perspective on an old topic.
  •  Try to make your metaphors touch the senses, so that your readers can live your words. When readers can see, smell, taste, feel, or hear something, they are more likely to engage and remember.

For example : your writing is like mashed potato without salt. After one bite, I had had enough. Or: your blog is like a soprano in the middle of a choir of baritones. It's different, fresh. No matter your industry, no matter what subject you're talking about, you can find metaphors to make your writing more engaging, lively, and persuasive.

How to add personality to your blog with metaphors

Metaphors will automatically make your writing come alive. You can add an extra dose to your personality by directing your metaphors to one or two topics that are important to you. If you write web design and love going to see movies, make metaphors on movie scenes or stories about the movie industry (why movies made flop, what captivates, how they were made ... ).

If you are a big fan of football, focus on sports metaphors. You can draw a lot of inspiration from team sports, tactics, refereeing, and so on. Your choice of metaphor provides a simple way to connect to your readers. It gives them bits of your life, and connects you to them.

Developing metaphors about your hobbies gives hints about who you are: whether you like cooking (like me ) or sport; whether you prefer rock concerts to the theater, etc. There is another way to use metaphors to add personality to your blog: use personal experience as the theme for a post. This is how it works:

1. Choose your subject. How will you help your readers?

2. Think about your personal experience (being a parent, going out, sports, animals, or something else). Is there a story to interesting?

3. If you're stuck, try to take a ride in your photo albums. Think about the lessons you have learned. Who / what inspired you in your career? What mistakes did you make? What did you learn during your holidays? ... 

4. Once you have found a way to associate your personal experience with you, you will probably find others. 

Imagine that you are an amateur cook who would like to compare cooking and blogging. You've realized that the more you blog, the better you get, and it's the same with cooking. It can be the starting point for your blog post. You can do the same with maintaining a blog etc.

Do not do this association exercise when you are fixing your computer. It could stifle your creativity. Take a piece of paper and write down your thoughts, or think about the lessons of your life by washing the plates, while doing the gym or just after you get up.

Remember : you must be specific. Make your metaphors as lively as possible. Use the senses to dazzle your audience.

Common mistakes made with metaphors

Are you ready to amaze your readers with metaphors? Just avoid these three mistakes ... deadly!

1. Clichés make your writing heavy. Avoid using too many metaphors, comparisons or other style figures that you are used to seeing everywhere ... like " the ball is in your camp »

2. Remember that you have an audience in front of you when you decide to use a metaphor. Will they understand what you say ? Your metaphor can quickly vanish if your audience does not understand it. More simply, a metaphor may not have the desired effect if you do not explain it well enough.

3. Do not mix your metaphors. It's confusing! Try to put an image to each of your metaphors when you mix them. You will see that it is not so obvious to understand that!

Now dazzle your readers with metaphors. Let your creative juices flow. Make associations freely. Capture the attention of your readers with vivid comparisons. Surprise them with metaphors inspired by your life. Persuade your readers by using imagery as much as possible. Above all, have fun doing it. Have fun !

So ... did you find metaphor hidden higher up?

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