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How To Build A Brand For Your Blog

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How To Build A Brand For Your Blog

"What is the most important rule when building a brand? ". I think the most important thing you can do to build a brand around your blog is to Give you some time to consider the kind of brand you want to build.

Jeff Bezos, Amazon's famous founder says: "A brand is what people say about you when you're not in the room" - the question I think we should all ask ourselves is this: What do we want people to say about our blog when we are not in the room?

Identify what you want to be known for and you will be in a much better position to BE THAT, which is essential to building your brand.

This clarity will influence the way you write, the topics you cover, and the orientation you give to your blogging.

Choosing a niche: profitability versus personal interest

Tell me, what is more important? Find a profitable niche or find something about what you like to write? This is a question you must answer before you start blogging. The answer to this question will have a real effect on your goals as a blogger.

On the one hand, if you have no intention of making money on the internet through blogging, then the profitability of the niche is obviously not part of the answer. On the other hand, if you are blogging for the sole purpose of earning money, then yes, you must take this issue seriously.

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Personally, I've had 15 blogs over the years, the two most successful ones that brought in a lot of money are the ones I launched because I really wanted to talk about topics I liked and especially things that I mastered.

My true interest in the subject has helped me in difficult times and I like to think that my passion for these topics has been felt through the way I blogged. This is an interesting quality when you are looking for new readers.

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It is interesting to know that the blogs that I launched purely because I thought they could be profitable did not last long. I could not stand writing these topics every day and I think those who found these blogs were probably bothered by what I wrote.

So if I had to choose between "Interest in the niche" et "Profitable niche" - I would probably choose "interest in the niche" (knowing that - you do not have to choose between the two - you can aim somewhere in between).

The ideal publication frequency

What is the ideal number of articles to publish on your blog each week? This is another question on which there are many points of view, and you will have to take into account a number of factors, including the time you have, the type and length of the articles you are going to edit, the number visitors you expect, in short depending on your goals.

It's also a bit like experimenting with how often your readers are published and how many articles you are really able to write every month because the frequency of publication can impact you and your readers positively and negatively.

Let me expand a little on this point:

Impact on your readers:

  • An overflow of publications can exhaust your readers who will feel very quickly overwhelmed
  • Too few publications can make creating a dynamic difficult, and not allowing your readers to feel connected and engaged.

Impact on you

  • An overflow of publications can exhaust you and have a negative impact on the quality of your writing
  • Too few publications can detach you from your blog and readers, while regular posting can help you create momentum

It's a juggling act, and you'll never really know what's right for you until you start.

However, something remains true: the more you publish, the more visitors you have on your site. The content remains king and nothing requires you to send a notification to your readers with each publication. At blogpascher, we send a newsletter 2 once a week: Mondays and Thursdays. Think about it!

And if you want to learn more about the subject, I recommend this excellent guide to writing content.

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