Among some of the problems bloggers face in writing, there are three that I would like us to talk about today.

  • How to get started
  • How to remove misfires
  • How to Conclude

These three problems are in fact symptoms of the same painful problem, which in fact stems from not understanding what you are trying to accomplish with your writing. But don't worry… it's a fairly common mild illness. There is a process you can use to help clarify your goals, which will lead you to be clearer in your writing.

It will help you to start any writing project quickly (and finish it), and just with a few elements. You'll know exactly what you're looking for, and how to get there.

First step: start with the end in mind

This is the most important step in the process; before you write a single word. You need to understand your goal for the contents in question. You have an idea, but what is the goal? From a point of view of Content marketing, you usually seek to educate or persuade (usually both; and in our next step, you'll see that it's actually the same thing, even if the intentions vary).

Have a " great idea And sitting down to write is often a half-done job. What is the " Why Behind the idea? Find it first, or go to a new idea.

Step Two: Identify Questions

Here. Now you have a goal in mind, a mission if you want. What is between you and your mission? The obstacles you face are things that your audience does not understand yet, but must accept at the end of your paper. Here's the question you need to answer before you reach the goal you identified in the first step.

In the circles of copywriting, it is said that unanswered questions are a barrier to purchase. With education, an unanswered question is a barrier to knowledge. Education is persuasion (and vice versa) when you realize this fundamental truth.

Step Three: Write the Headline and Subtitles

With your goal in mind and once the questions you need to answer have been identified, you can begin to shape things on your virtual paper. Some people open the copywriting software at the second stage, but others later. Do what works for you.

What promise do you make to your audience with this article? What are you going to teach them or what are you going to convince them? And why should they care about what you say? This is where your title should do the trick. At this point, each of the major questions you must answer to accomplish your mission (and the promise your big title makes) becomes a subtitle.

Your captions don't necessarily need to be phrased as questions, but this is a good place to start. Take the time to decide if a particular question can be captioned on its own. You just have to highlight what needs to be highlighted.

Step Four: Fill in the blanks

Do you want to write a light article? Answer the questions asked by the captions, and only those questions. Don't overdo it. Do not take a tangent. Just answer the question. Make it as simple and clear as possible.

Step Five: Now ... edit

Well ! If you have followed these steps correctly, you should normally no longer suffer from too many words. However, you may find that you need to add some information or repeat certain sentences for clarity. This is also when you try to refine your language a bit.

Experienced writers are usually able to drop sentences perfect At times in their drafts, while in other places they'll just replace some words with better ones. Finally, review the whole room:

  • Does your catchy title reflect the fulfilled promise?
  • Does your introduction keep the momentum going from the start?
  • Can the big title, the opening (the introduction), and the subtitles be reformulated to be a little more attractive?

How do you do ? What techniques do you use to facilitate your writing? What works for you?