Blog Statistics: On WordPress, Revenue, SEO and More

Do you have a burning desire or need to know more about blogging statistics?

Maybe you want to sell your boss on an idea, support the need to make a change, or convince them that it's worth starting a blog. Whatever the reason, you've come to the right place.

We'll start enlightening you with basic numbers and overall trends. Next, we'll bring things back to life with a deep dive into everything from success rates to posting frequency.

Table of contents ☰

Blogging Basics: General Statistics

Let's start with some basic blog statistics for an overview of their effectiveness and reach.

How many blogs are there?

There are nearly 600 million blogs on the internet, making them a significant percentage of the world's 1,9 billion websites.

Are people still reading blogs in 2022?

Yes, people still read blogs in 2022. In May 2022, the popular blogging platform Blogger.com came into existence 50 million unique visitors. Since these numbers cover a single month on a single platform, it's easy to see that millions of people still spend time on blogs.

Are blogs really profitable?

Blogging can be profitable. But the amount of money bloggers make varies, the average annual income is around $ 39 000. Some of 10% of American bloggers earn more than $100 a year, while the top 000% earn more than $0,6 million a year.

What percentage of bloggers are successful?

Success is relative and annual income is not the whole story. A recent survey showed that 77% of bloggers felt they had achieved results.

Why do most bloggers fail?

The blogger can fail for many reasons, but it always comes down to quality content and consistency. Although it seems counterintuitive, focusing too much on money and not having enough on engaging with your audience is one of the biggest reasons for failure.

Now that you have a brief overview of blogging, it's time to dive in and explore the critical issues, like money and types of content.

Blog statistics

Whether blogging is your main source of income, or you use it to improve your business, or you want to use it as a side gig, pull up a chair and because these numbers are the real deal.

1. There are approx. 70 million new blog posts every day, demonstrating the importance of consistent posting.
2. Visitors post about 77 million comments on new articles, opening the door to dialogue with your audience and increasing your growth.
3. Over 54% of Fortune 500 companies offer blogs for the public. Although a potential revenue generator, blogging allows these businesses to inform and engage with their target audience.
4. 46% of Internet users rely on the opinions of bloggers and vloggers to make decisions. So making your product available to influencers can impact your bottom line.
5. 77% of people who use the Internet spend time reading blogs. Therefore, you might reach more people through blogging than through other methods.
6. 83% of bloggers use keyword research to optimize content. Committing to a keyword strategy for your blog posts is not a suggestion; It's necessary.
7. Most bloggers spend two to three hours in creating a blog post. Blogging is an investment in time more than anything, so set aside the appropriate time to hit weekly and monthly goals.
8. 70% of people would rather read about a company than see advertisements about it, no matter how good the advertisement. An informative blog post makes your audience feel closer to you and what you do.
9. The average reader spends approximately 52 seconds to read an article, thus creating captivating content.
10. Over 50% of website traffic happens on mobile devices, making mobile responsiveness an essential feature for your blog.

General blog statistics

Blogging is a versatile tool for anyone willing to put in the time and effort. These general statistics actually highlight this versatility.

1. Blogging is the second most popular form of media for teams of Content marketing.
2. Websites with blogs have a increase of 434% in their chances of ranking higher.
3. Over 60% of Americans spend significantly more time reading blogs than emailing, making blogging more effective than email marketing.
4. About 80% of people are bypassing sponsored posts on search engines in favor of organic results.
5. La half of search engine results use four or more words, making long-tail keywords essential.
6. 59% links shared on social media have never been read, which means a catchy headline goes a long way.
7. Le Content marketing should increase by more than $417 billion from here 2025.
8. More than half of viewers leave a site if they're having trouble viewing the content, so making your blog run smoothly is a make-or-break situation.
9. Tumblr hosts more than 518 million blogs, which means there is an opportunity for everyone.
10. Over 44% of buyers view nearly 5 items before speaking with a seller.

WordPress Blog Statistics

I hope you know that WordPress is a popular content management system that is easy to use even for beginners. This is one of the best options for bloggers because of all the tools and customization options.

The following stats support the platform's growth and stability, making it one of the most powerful and expansive options in the industry.

1. WordPress powers more than 40% of all websites on the Internet.
2. Over 400 million people visit WordPress blogs each month.
3. Since 2011, WordPress has grown steadily to around 12% a year.
4. WordPress is also used by 64% CMS users.
5. WordPress users can choose from nearly 10 free themes. Users can also pay to upgrade to a premium theme with more 20 000 options.
6. The average price of a WordPress theme premium is $ 59.
7. Over 20% sites on WordPress also use WooCommerce.
8. The official plugin library allows users to access over 60 000 free plugins.
9. One of the most popular plugins is Yoast SEO, with more than five million active installs and over 25 five-star ratings.
10. WordPress.org sees more 500 new sites daily via the free version.
11. WordPress supports more than 100 languages, and changing the language is easy.

Blogging Income and Money Statistics

If you hope to be one of the popular money-making blogs, you are probably going to learn more about the financial side of things.

1. bloggers have various sources of income, but the most lucrative are ads, sponsored product reviews, and their own products or online courses.
2. The blog contributes to 40% of all American publishing commissions.
3. Food, lifestyle and travel are the most popular markets 65% of all blog views.
4. Nutrition bloggers have the highest average income over $9 monthly.
5. GoogleAdSense is a powerful tool, but bloggers have a much better chance of selling on their own. Organic methods are 2,5 times more effective than GoogleAdSense.
6. Over 70% of bloggers making over $2 a month use Adthrive or Mediavine.
7. Among bloggers who earn more than $50 per year, 45% of them sell their service or product.
8. 60% of people say they bought a product after reading an article about it. Sellers can educate people about their products while sharing their brand voice and have a higher chance of conversion.
9. 600 million devices used ad blockers in 2016, a number that is growing 40% every year since. It costs 60% more expensive for blog to use alternative marketing methods.

Blog Content Statistics

Blog content rules involve more than a well-written post. These statistics should better clarify what content is for blog posts.

1. About 60% of consumers enjoy reading valuable blog content from their favorite brands.
2. Over 30% of buyers admit to having made an impulse purchase after reading quality content.
3. About, 24% of readers feel that low-quality blog content crushes your credibility.
4. Every blog post should target two to five keywords for SEO purposes.
5. The length of a blog post matters, and it turns out that three quarters of the public likes them short at less than 1 words.
6. That said, the average blog is around  1400 words.
7. However, blogs should be closer to 2 450 words to rank higher and get more shares and backlinks.
8. It's not just what you say in a blog post; after all, a picture is worth a thousand words. Relevant, high-quality images attract 94% more visitors.
9. The ideal ratio is one picture for 75 to 100 words.
10. Videos can go a long way, with more than 50% visitors who view the entire article.

Blog Posting Frequency Statistics

Another point of contention is posting frequency and posting times. Here are the latest trends to help you craft the ideal publishing schedule.

1. Publishing four blog posts per week translates to 3,5 times more traffic than one article per week.
2. Blogs that post weekly are 2,5 times more likely to see strong results than those who post less frequently.
3. Companies see 3,5 times more visitors when posting at least 16 times a month than those who post once a week.
4. 22% of bloggers in a 2021 survey reported posting weekly, while only 2% posted daily.
5. Companies are gaining traction with longer messages (7000 words or more) because they see four times more traffic than shorter articles (less than 1200 words).
6. The best time of day to post is in the morning, especially between 9:00 and 10:00 Eastern Standard Time ( EST ).
7. It's because of readers' access to blogs in the morning.
8. However, more than half of men prefer to read blogs at night, which means you need to consider your target audience when planning.
9. Regardless of the date of publication, Mondays and Tuesdays are the best days to post blog posts.
10. Saturdays see the most visitor comments, most often at 9:00 a.m.
11. Interesting fact, Mondays and Thursdays see the most outbound link clicks. Posting daily can increase your chances of gaining more unique visitors.

Blog SEO Statistics

Search engine optimization (SEO) is a buzzword in the blogging world and one of the key factors in blogging success. These statistics could help you climb the search engine rankings.

1. 96% of bloggers use analytics.
2. However, only 32% of bloggers always check their analytics, 26% usually use them, and 26% report occasional use.
3. Seulement 4,8% of users click on the second page of search results, which means you need to find a way to rank high enough to gain traffic.
4. Over 90% of websites receive no traffic from Google searches.
5. The average website that ranks in the top 10 has at least two years.
6. SEO is the highest way to drive traffic, that's why 69% marketing teams depend on it.
7. Use titles with six to thirteen words for best results, but 50 to 60 characters is better for most things
8. Updating old articles for SEO thrice more success.
9. Also, updating an old article takes less time than creating a new one.
10. 71% bloggers update old content for SEO purposes.

Blog traffic statistics

Google Analytics can provide a lot of information about your blog traffic, but sometimes it helps frame that information against current trends. These blog statistics cover the most important trends for site visits and sources.

1. Near 95% of blog traffic comes from the first page of search results.
2. Dashes and colons increase click-through rates by 9%.
3. 74% of companies report that the Content marketing attracts more quality leads.
4. Items from less than 2 words attract more organic traffic.
5. Seulement 27% of blog readers read articles carefully.
6. La most common complaint of blog readers is poor writing, including verbosity and hard-to-read content.
7. Watch your page load time because sites that take longer than five seconds to load end up with higher bounce rates than 90%.
8. Use more backlinks can increase traffic from Google.
9. YouTube is recovering two billion visitors per month.
10. The average blog visitor spends 52 seconds on the page.

Blog Social Media Statistics

Social media is one of the most pervasive phenomena in our lives and guides many of our decisions. So it's no wonder that content teams rely on social media to drive traffic, and that means creating posts that reflect their blogs.

1. 97% of bloggers use social media platforms to promote their blogs.
2. 75% of people over the age of 13 use social media.
3. 93% of people on the internet use social media.
4. 99,8% of people never engage in social shares on their mobile devices.
5. The best time to post on social media depends on the platform. Facebook is somewhere around 3 a.m. or between 8 a.m. and 12 p.m.
6. 58% of Internet users use Facebook at least once a month.
7. However, about half of bloggers say it's getting harder to drive traffic from Facebook.
8. LinkedIn has reached 850 millions of users in the world and more than 57 million listed companies.
9. Here's an awesome business statistic that could change the way you market your business blog. 80%  of B2B companies have social networks that lead to LinkedIn.
10. Items that have between 1000 and 2000 words have the most social media shares.

Guest Blog Posting Statistics

Regular posting is an important way to grow your site, but client posts can generate additional traffic by attracting new audiences.

It's also a way for marketing teams to fill their blog content creation calendars without having to write so much new and custom content.

It's also a great way to establish yourself or your business as an authority in the industry. Properly writing a blog post for another site, especially a high-ranking site, can bring you positive attention.

1. 60% of bloggers publish up to five guest posts each month.
2. A fraction of bloggers (3%) submit more than 100 Guest articles per month.
3. Plus of 60% of visitors consider blogs with multiple authors to be more credible.
4. Customers' items are the most popular of june to august.
5. 50% of bloggers submit 10 or fewer sites per month.
6. 81% of bloggers report having decided on the topic of the post.
7. Customer posts can increase your website traffic by up to 80%.
8. 37% of guest writers are staff, while only 8% are freelancers.
9. Presque 80% of publishers feel that the guest content they receive is too focused on promotion.
10. Regular guest blogging is one of the top five ways to build backlinks.

Blog Marketing Statistics

If going viral is your goal, you need to work to literally spread the word. Marketing a blog takes effort and good old-fashioned promotion.

1. 70% of bloggers who earn $50 or more a year actively promote their blogs.
2. 97% of companies rely on a content marketing strategy.
3. Blogging is more efficient as emails, white papers or ebooks.
4. 69% of businesses say blogging campaigns play a major role in generating leads.
5. 55% of marketing teams cite blogging as the top inbound marketing concern.
6. Influencer marketing is a powerful trend, with 70% teens trusting influencers.
7. It's not just teenagers either. Almost half of consumers rely on influencer suggestions.
8. Even though it might lead to better results, only 10% of bloggers collaborate with influencers.
9. Paid ads represent only 13% of traffic.
10. Over 20% of bloggers spend more time marketing their blogs than writing new content for them.

Frequently Asked Questions

That's a lot of information to digest, but you probably still have a few questions. Hopefully these frequently asked questions can clear things up.

Other resources

• How to Start a Beauty Blog and Make Money in 6 Simple Steps [Expert Guide].
• 9 Best Affiliate WordPress Themes to Build a Website
• 40 Stats and Facts About Content Marketing 
• How to create and optimize your categories? 5 WordPress plugins to do it
• 3 Most Common Affiliate Marketing Mistakes and How to Avoid Them

Conclusion

Blogging is a very effective way to reach audiences, attract more leads and even increase revenue. It's a versatile option that anyone can use with limited knowledge, although staying on top of current trends is crucial for success.

While you determine what success for your blog looks like, understanding these blogging statistics can help you achieve those goals. Blogs are invaluable tools if you want to spread the word about a product or educate a community on an important issue.

Like what you read? Do you have any ideas to share?

Comment below to let us know what you think of these blog stats.

However, you can also consult our resources, if you need more elements to carry out your projects of creation of Internet sites, by consulting our guide on the WordPress blog creation or the one on Divi: the best WordPress theme of all time.

But meanwhile, share this article on your different social networks.

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