14 creative examples of well-made website testimonials

Whether you're promoting or reviewing a product, service, website, course, or anything on WordPress, testimonials can be a key ingredient in generating buzz.

A first-hand account of something is a great selling point as to why a person should be using it.

To really make them stand out, consider using creative and memorable testimonials!

Nowadays, there are many ways to be creative with testimonials on a website, thanks to plugins. So there is no need to rely on outdated layouts of an entire testimonial page after testimonial, written or designed inconsistently.

In addition, there is also the minimalism factor to consider. How effective or attractive is it to devote an entire page to testimonials?

There are many great examples of companies posting testimonials on their websites in a fun, new, and exciting way.

In this article, we'll take a look at 11 examples of how to manage testimonial pages, banners, and captions creatively.

Hope you get a good idea of ​​what will work best for your WordPress site to build trust with potential users.

11 examples of creative testimonials you'll want to implement

Social proof is a must these days. If you want visitors to trust you, you need to give them solid proof. There is no better way to do this than to show them what other people have to say.

If the rave reviews are starting to spread about your business and you want an interesting way to add them to your site, check out these sample testimonials for inspiration.

1. View your overall ratings from different reliable sources

Display your overall ratings on different trusted review sites such as Trustpilot Reviews Buy, Reviews.io, G2, Google, Facebook, Yelp, Sitejabber, etc. will instantly increase your credibility.

You can add even more punch to social proof by tapping customer testimonials from these sites.

Knock'em out with a one-two combination of ratings and testimonials on your site.

In the same spirit…

2. Testimonials with notes

Who can say that a service cannot be evaluated in the same way as a product?

99Designs happens to have a volume of customers et a particular service that works very well with this format. This allows businesses or individuals interested in using 99Designs' services to find out what others are thinking much faster than if they took the time to read dozens of testimonials.

3. Testimonials with a face in the name

If you scroll down the home page of the Fuse box website, you will come across many testimonials for you to browse.

Fusebox has included photos of each customer and a testimonial that sums up the excitement of why they love Fusebox. It's a great way to show real people who love the product. Putting a face to a positive experience is a victory.

4. Testimonials on Instagram

Blue apron had taken a smart approach in the way they display customer testimonials by currently posting regular testimonials on their social media. See how other customers would like see what others were able to cook using the services of Blue Apron, they compiled customer testimonials and snapshots of the resulting Instagram meals.

You can use a plugin, such as Social feed gallery to help you if you want to embed testimonials on your WordPress site directly from Instagram.

5. Optional testimonial highlighting reel

While each of the customer testimonials on chownowThe website is video testimonials, they also crawled and pulled the strongest quotes from each.

Therefore, if potential customers want a "presentation" of what others are saying, all they have to do is browse through the code snippets on the page. It's similar to the service that ChowNow provides to its customers: it's a quick and very convenient approach.

6. Simple and straightforward scrolling

FourlanScroll testimonials are simple to perform but well done nonetheless. The scroll appears in the middle of the home page, but it doesn't get lost in shuffle because it slides automatically.

7. Video background testimonial

Now here is an interesting way to add video background to your website. Because the Marie Forleo B-School is a program of training based on video, it makes sense that they rely heavily on video throughout their site.

In the case of their testimonials, they put a video background of the testimonial reel on the B-School page with a quote at the top. You can then click to watch the video which brings together all of their stories and testimonials in one place.

8. Testimonials from celebrities

Sports Marucci the website includes a testimony of David Ortiz, or “Big Papi” as Red Sox fans know him.

There are other baseball players throughout the rest of the site that include video testimonials and articles on why they love Marucci Sports. The only difference is that the text of it is a celebrity endorsement.

9. Original but modern design

PhocasThe customer testimonials page is beautifully designed. There's the modern masonry layout, the great use of their brand color throughout, and the strategic use of bold text to call up important snippets of each testimonial.

10. Clean and consistent layout

le Zapier The home page has a short section dedicated to customer testimonials. It's crisp, clear, and cohesively designed to get readers thinking, “Why not stop and read this?”

You can also say that each quote has been carefully reduced to really understand the benefits of the service for each customer.

11. Captions of testimonials from case studies

It's clear that Zendesk has gone to great lengths to create a comprehensive set of case studies from clients large and small. It is actually a testament to the quality of their product that they have worked with so many well known brands and helped each of them achieve their goals.

That said, visitors likely won't take the time to click through each of the dozens of case studies that appear here. What they can do instead is watch the legends of big name testimonials that get tossed into the mix.

Put testimonials to the test

While each of the examples above presents a variety of creative scenarios for your site to explore, they aren't worth considering if they didn't have some high-quality testimonials to show in the first place. So, keep the following tips in mind as you set out to collect and test testimonials for your freelance business:

• There are several ways to get customer testimonials. You can request them (by email or survey), listen to them (during calls or correspondence with your customers), or search for them (on social networks or on review sites).
• Keep testimonials short - ideally no longer than four or five sentences.
• Make sure the testimonials are direct. Share the message "Bravo!" From someone's praise is kind but doesn't really let others know what you specifically did or what results were worthy of such comments.
• Include statistics when possible (for example, if your client reported a 10% increase in traffic after a reappoint).
• Make them authentic. In other words, feel free to clean up the quote for readability and make it look like the testimonial is from a real person (because it is).
• Include as many descriptors as possible about the client giving the testimonial; at the very least, a name, a title and a company. Customer photos or company logos are even better.
• Consider grouping testimonials according to the service or product they describe. Then place them on related pages.

We are no longer able to trust the marketing word of mouth to grow our customer base organically.

With everyone flocking to the internet to see what others have said about your business, it would be wise to work on collecting testimonials yourself and posting them to your WordPress site. This way, potential customers won't have to roam Google, Yelp, or social media to learn more about your services or products.

Also consider adding reviews for your site using a theme or plugin. Moreover, you can make sure that it runs perfectly add reviews the right way on your WordPress site.

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