If everyone knew the secrets of making drinks like Coca-Cola, we would all get a little bit of it at home every night. but this is not the case. However, today, here are some little secrets from great authors that can definitely change your blogging ...

The specialists of Content marketing (very intelligent) know enough to override their traditional marketplace siblings. Let's see the elements of persuasion old school Which will make your content improve.

1. Titles, titles, and titles!

Copywriters know that if the headline is weak, you will never read the rest of the ad. The same goes for your content. If you have a vague or obscure title of The Best Content The World Has Ever Seen, it still won't read. Even if you have an audience of a certain size, you still have to persuade them day after day to continue to give you their attention. Good headlines will help you do this.

Now, the best headlines can't really support content that is really small and weak. But they'll do a lot to increase audience and engagement with quality content, and of course, generate shares, links, etc. If you can buy e-books that specifically talk about the topic, why not do it!

2. Stop being too smart

Well, it is true that you would not be an author if you did not have a certain love (same secret ) for excellent word handling. Jokes and other puns are truly a writer's delight. But you must realize that… this might not be the cup of tea for your audience!

It is good that you design very good articles. Thinking through your language carefully will make it clearer and stronger, and that's exactly what you want, isn't it? However, great copywriters know that too much intelligence often leads the audience to get lost… A few peaks ofintelligence here and there can add spice to your writing, but if you use it, do so sparingly…and never in a big headline.

3. Develop your main idea

As a content marketer, you do not write (I hope so) long pages full of fuzzy information that don't really answer the questions readers have. You post information that educates and distracts your readers, and you make it part of a general idea. Don't be just another author or blogger. Develop your content with a good idea of ​​funds.

4. Do your research

The best copywriters are really tenacious researchers. It would be good for you to store at least seven times more high quality information than the amount you can ever use. If you write authoritative content, it will only hold up if you are a learner " obsessed ". Be tenacious and visit as many sites as possible about your subject.

Search for resources the rarest and most hidden, especially if they are quite difficult to access or difficult to understand for the average reader. Don't just be an expert, but be a real bookworm about your topic. If you really have it in your stomach, it will show (Bigger ideas often come after a really thorough search, combined with some creativity and enough time to think about the problem.).

5. Find the thirsty crowd of your knowledge (and listen to it)

The success of great restaurants does not always lie in the fact that the cuisine is of high quality, positioning, low prices, etc. It's the presence of a hungry crowd in need of what your restaurant has to offer. And of course, it's the same with any type of business.

You must develop the habit of constantly searching for groups of people (steps) who are in need of a specific product or service. This crowd hungry This is your audience. These are the people who are hungry for what you have to say, the way you say it. The great thing about all of this is that once you've built an audience “ hungry You can ask them or observe what they want, specifically.

Instead of using questionnaires like common marketers do physically, you can learn a lot by listening to what people are saying, both on your own website, on social media, or on forums. When you know what your audience wants, you can create the product " perfect Which will meet his needs. When you combine the product with good persuasion skills, you will be hard to stop!

6. You must know where you are going

When you write, it's to stimulate specific behavior. If you get it, you win. Otherwise, you fail. Every new idea you develop, every " piece Content you create, you do it for a specific purpose (increase your audience, get more registrations by email, educate your market about your next product ...).

There are endless goals you can accomplish with your content. However, simply publish for " see what will happen Should not be a habit for you.

7. Do not be annoying

To tell the truth by making it fascinating can only make it more interesting. You must make education fascinating.

  •  Use personality
  •  Use good imagery 
  • Use your Big Idea
  •  Use formatting that makes reading easier
  •  Use humor
  •  A bit of controversy will not be wrong

Don't grab attention like a clown, but make sure your content, as useful as it is, is more interesting and readable. Here ! If you have a few more tips to improve your writing… I'll follow you!