One of the problems in immersing yourself in any subgroup of people is that it is very easy to lose sight of the overall picture of the thing.

It happens in many areas of life, but it is also true for bloggers, and more specifically for those who are active in the " blogging professional From the blogosphere. One of the things that you easily fall into is thinking that your readers are worried that they are reading a blog.

Although there is a growing percentage of people who know what a blog is and who intentionally go looking for blogs for their reading, the vast majority of people are " magically Ignorant of the existence of blogs ... and even if they know what it is, they really could not say much about it.

In my experience, what web users are concerned about is getting reliable, high-quality information as quickly as possible. Let them find her on a forum, a static web page, or on a blog, it does not worry them more than that.

Do a little experiment for yourself. When you start a search on Google, the results are displayed, and you come across a website, the forum of a blog, or even a static web page. What matters more than anything else is the information you get at it !

What is noticeable though, while I visit several blogs every day is that some bloggers (and some blog networks) seem a little obsessed with the fact that the information they put online is made through blogs.

They regularly remind their readers that they are on a blog. While there is nothing wrong with educating readers about the blogging, it seems quite clear that in most cases, in fact, the readers " do not care A little, and Reminding them constantly that they are on a blog can play against you.

It reminds me of a little story. On a feed of comments, some readers were making fun of some blogs, while they were on a blog they were constantly praising and saying how much they liked it. When other readers let them know, the reaction was remarkably amusing (in a way).

In fact, they exclaimed by saying that the site in question had never promoted as a blog. It was simply a space for them to find information about things that mattered to them. It's something that should alert us all. Take a look at the number of blogs that produce articles for other bloggers.

However, there is a much larger market that they seem to miss, or neglect. The market of Non-bloggers Those who are not as techy as techies or scholars on the web, but who just want information about the things they love.

That's a good observation. However, I am not suggesting that bloggers turn their backs on their blogging current, but I think they should already direct their thoughts towards writing for people " normal ». Bloggers must also think about writing for other people than bloggers. It's really worth it.

Your blogs aren't meant for bloggers, so you don't necessarily need to mention the word "blog". It is the subject that matters. In fact, blogging sometimes even has a negative connotation from the perspective of people who do not practice it. Some people think that the blog is nothing more than a diary on which people talk about their day-to-day lives.

One day, the CEO of a company even asked the question of what a blog was. The head of ICT replied: " a blog is a diary "(shocking is not it? ).

Try to make yours not look like it! People need to understand that blogs are a very easy way to communicate information on the web. Someone once said that " the blog is a website that is updated more easily  ».

What I propose to you is to start from your little world of blogging pros And learn to communicate with others through accessible and intelligent ways. If not, you limit the potential of your success. It's a bit raw but it's actually that. It's up to bloggers to give blogs the place they want them to have.

It goes through the information, the training, continuous work, good motivation, and good models from whom to draw inspiration.

And you ? How do you make that your blog be perceived as something other than a diary? Do you really think that readers do not really consider the fact that they are on a blog when they are looking for information?

Immediately in the comments.