The loading time of your online store can be the difference between a success and a failure which will make you feel like you put in effort that wasted little time. Many people therefore think that speed can literally harm your business.

In this article, we'll talk about what you can do to get your head out of the water.

But before, if you have never installed WordPress discover How to Install a WordPress Blog in 7 Steps et How to search, install and activate a WordPress theme on your blog 

Then back to why we are here.

Consider this common scenario: A potential customer opens their favorite search engine and enters their search query, something like “cake toppers”. The search returns over a million results. Our consumer opens half a dozen pages (in one of these results your website included).

By clicking on each of the tabs the customer eagerly looks at photos and web pages, closing windows that weren't loaded along the way (and yours can be part of it).

Research studies show that people abandon a website if it takes longer than three seconds. Winning a sale or losing a customer comes down to seconds. 

Additionally, customers are prone to show low trust in your brand if they are still experiencing lethargy on your website.
To summarize, slow loading times can be a nightmare for e-commerce stores.

Block Bots

One of the biggest instigators of slow load times is artificially inflated web traffic. As well as being populated by people, the web is also home to bots. They are stand-alone programs that interact with websites and services, often in a nefarious way.

Check out our 5 WordPress plugins to protect your blog against malware

Bots could slow down your ecommerce website without you knowing it. They click on ads, scratch content, and weigh on your website, sometimes preventing real customers from interacting with your content.

This is obviously a problem, but an even bigger problem is with Distributed Service Attacks (DDoS), which will flood a website with bogus web requests at the behest of a hacker until it hits. blocks itself.

Read also our article on 8 WordPress plugins to protect your website with a password

Fortunately, there are dozens of bot mitigation techniques. These include algorithms capable of detecting and redirecting fake traffic. You can also require CAPTCHA confirmations and block malicious bots.

Prevent "Scale Fail" 

Excessive legitimate traffic can also tie up your operations. Every year online stores (large and small) no longer work during "Black Friday" and "Cyber ​​Monday" sales because they cannot handle the volume of incoming web requests.

It is a blessing and a curse. Customers are more than eager to visit your e-commerce website and spend the money, but they will lose interest if they can't load it.

So how do you prevent this?

The free e-commerce website template like those from Shopify offers fabulous themes for rapid website development, as well as a robust backend platform for handling heavy customer traffic. Stress tests are a good idea for others for e-stores who don't know how tough their website is.

However, if you want to be creative, you can also spread specific sales over multiple days to avoid "Scale Fail" during the busy season.

For example, you can offer big discounts on women's clothing on Black Friday and a flash sale on men's clothing on Cyber ​​Monday.

Build a better website

Likewise, there may be website building tips that you are not aware of. For example, did you know you can compress HD images for faster load times?

This can make a big difference for websites with lots of product photos.

Discover also our 5 Visual Page Builder WordPress Plugins - page Builder -

Another recommendation is to reduce the advertising on your website. Banner ads and pop-ups do more to distract customers and slow down load times, and unfortunately they don't do that to generate sales or revenue.

Finally, use a website generator or a platform compatible with smartphones and tablets.

Also read this guide on How to create a responsive menu for mobile WordPress

Mobile accounts for 30% of all US e-commerce websites, which means ensuring your website is fast on all devices is absolutely essential. Long load times are bad for eCommerce, do everything you can to avoid falling victim to them.

Discover also some premium WordPress plugins  

You can use other WordPress plugins to give a modern appearance and to optimize the handling of your blog or website.

We offer you here some premium WordPress plugins that will help you do that.

1. Easy Social Share Buttons

Easy Social Share Buttons is a WordPress extension premium which sets up a widget flexible that allows you to share the content of your blog. You will thus be able to obtain even more fans and subscribers by integrating pop-up windows (newsletter, social sharing buttons etc.) in the content of your pages, articles or your sidebar.

Easy social share buttons for wordpress plugin

This extension is highly compatible with extensions such as bbPress, BuddyPress, Easy Digital Downloads, Elementor, Visual Composer, WooCommerce, WP EasyCart, Cornerstone to work perfectly.

Download | Demo | Web hosting

2. Event Booking Pro

This is another WordPress Plugin premium 100% responsive, easy to customize and dedicated to the management of reservations on any website, which offers its services in the fields of events.

Event booking pro wp plugin paypal or offline wordpress

Its main features include: text customization, color, borders and others, support for PayPal, management of coupon codes and coupons, Google Maps support, the support of the management of e-mails, support for shortcodes, the intuitive control panel, the easy creation of events, total control over the appearance, etc ....

Download | Demo | Web hosting

3. WP Custom Admin Login

WP Custom Admin Login is a WordPress Plugin WordPress default login page customization premium. It allows you to customize this page from the WordPress Customizer, and comes with more than 25 stunning page templates that will be completely to choose from.

Wp custom admin login wordpress plugin to make a customized admin login page

Even if you don't have coding skills, you can create an exceptional login page in no time.

See also How to install WordPress on Google Cloud

Its visual interface is very intuitive, which will allow you to configure your login page according to your preferences. It supports videos and images that can be used as the background on your page.

Download | Demo | Web hosting

Recommended Resources

Find out about other recommended resources to help you build and manage your website.

Conclusion

Here ! That's it for this tutorial. We hope it will help you understand the load times which are success factors for eCommerce. Feel free to share this article with your friends on your favorite social networks

However, you will also be able to consult our resources, if you need more elements to carry out your projects of creation of Internet sites, by consulting our guide on the WordPress blog creation.

If you have suggestions or remarks, leave them in our section Comments.

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