If you are using WordPress for your blog, then you almost certainly want more reader comments. The articles that get the most comments appear to be successful, while those that fail to generate conversation seem like they wasted effort and time.
Comments are a form of validation. They let you know that your readers interact with your content and that your writing is valuable (or at least raises the contribution).
Comments can also have real tangible value in two distinct ways: they identify your best customers and allow you to build valuable relationships.
The tangible value Comments
Comments can help you identify your most valuable customers and build valuable relationships. Here's how things went for two popular bloggers.
Comments can show you who your most important customers.
Bryan Harris, from the Fruit video "Looked at the numbers and concluded that commentators on" Fruit video » are five times more likely to make a purchase than non-responders. In other words, you need to be careful about people who comment on your blog. They are probably your best customers.
Comments can build relationships that have real financial value.
This anecdotal treat comes from Neil Patel. In an article on " Quick Sprout Neil explains how those who comment on blog articles lead to real conversations and relationships that change, and ultimately lead to a contract.
Six strategies that encourage comment
There are many strategies for getting feedback on your blog. Do a Google search to find out “ how to get readers to comment on a blog And you will be flooded under a mountain of results full of advice.
On reflection, do not do that. I saved you the trouble of reading through this mountain reading for you (not all but most of what is important). In this process, I've identified six strategies that keep coming back over and over again, that are easy to implement, and can help you increase the number of comments you get on your blog.
1 - Make things happen to your audience
People comment when they care about what they're reading. So you need to make articles that speak to your audience.
Note: Feel free to comment on this article to tell us what you think.
Readers post a comment when they have an emotional response to an article. When writing, do not be afraid to say things that will get an increase.
Saying controversial things is not risky? Of course it is. We have lost readers to controversial articles, and if you post controversial content, so do you. However, it is a calculated risk. You don't read our blog because you want to be bored to death. We want to keep you engaged, entertained, and informed - not just informed, that would be boring and you wouldn't have stayed long.
So go ahead. Say things that you want to say, but don't be afraid to say it.
2 - Leave room for comments
Another tactic that encourages reader participation is to leave room for reader comments. On HubSpot, “Diana Urban” suggests asking readers to contribute to your numbered list.
With an article entitled " 9 ways to be awesome in 2016 "? Ask your readers to bring their own suggestions for the 10 point.
The author Jeff Goins Recommends a similar tactic: publish unresolved documents and ask your readers to help you complete it.
In the WordPress community, this might look like creating a "proof-of-concept" plugin, writing about it, and encouraging your readers to buy into the idea if they like it.
3 - Review your previous results
If you " bloggez » for some time, you should have existing results to analyze. Take these results, turn them into a number if possible, and play with the data. You might be surprised by what you learn.
Looking at past articles can help you understand what works and what doesn't. Are there specific topics that readers respond to more frequently? Have you used different article formats that produce different results? Identify trends that lead to comments and then apply what you've learned to your next posts.
4 - Ask your readers to comment
This simple idea seems to be practical. There is no reason why you will not be able to implement this strategy on your next post.
This is a strategy we use on this blog. When you reach the bottom of an article, we always invite you to leave a notice.
5 - Make comments a positive experience
Punish your speakers with bad experience and they will not comment anymore. So, reward your stakeholders by responding promptly and most effectively.
Also, you should definitely moderate your comment section. If your comment section is filled with spam, you will find fewer genuine comments there. Ruthlessly eliminate all spam as well as self-commentspromotion that have nothing to do with the content of the article.
Use a filter plugin such as " Akismet If you use the WordPress comment system. If you use a third-party system of comments such as Disqus or Facebook Comments, make sure unwanted comments do not pass, and delete them if they do.
6 - Simplify things
Readers won't comment if you do things wrong. So some sort of user authentication may be needed to avoid loads of unwanted comments, but at the same time you need to make the commenting process as easy as possible.
It's a good idea to go through the commenting process yourself to see how easy or complex it is. Open a browser window in incognito mode, register as a user, and post a comment or two. If things seem complicated to you, then you will be able to find out what to improve. Do not hesitate to seek the opinion of a third person.
That's it for this tutorial. What do you think of these recommendations? Do you have a recommendation that does not appear in this list? Share it with us.
