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Google SEO: 22 Tips to Optimize Your Blog

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Do you also want to optimize your blog to improve its SEO on Google as on other search engines?

Here are 22 practical tips that will allow you to efficiently optimize your blog, but also to avoid errors that will seriously affect the SEO of the latter on all search engines.

1. You must know your keywords

Search engine optimization is about understanding what people are looking for online. Only when you understand it you can create content that will meet those needs there. When you use (in an article, a video or a Podcast) the same words, and the same sentences that Internet users type in their searches, you have a blog adapted to their research. It is for this reason that it is important to know the niche in which you want to blog.

2. You must learn to find the right keywords

This step completes the previous one. It's not enough to just add any keyword to ensure a perfect SEO to his blog. You must know how to choose the right keywords for your articles. For this purpose, Google offers a powerful tool that will help you find the different expressions that hit the Internet and the frequency (quantity) of these searches. You can find it here:

This tool will definitely give you new ideas for articles.

3. Use your keywords quite frequently

Using your keywords quite frequently allows Google to identify your niche. However, you must be wary of over-use of these keywords because you run the risk of being mistaken for a spammer and banned from Google.

4. Do not try to reference multiple keywords at once in your articles

Making it simple is definitely the best approach when you optimize your blog for search engines. Concentrate on a single theme and two to three keywords related to this niche if you do not want to dilute all your SEO efforts.

5. Mention your main keyword in the tags of your blog

Tags H1 et H2 play a very big role in the optimization of your blog. Sometimes they even play a more important role than your article. Why not take the opportunity to add your main keyword in the title and description of your blog?

6. Describe your images

You can add images to illustrate your article or to justify your text, however you should be aware that Google cannot see your images. Only a description can enable him to "see". Without description your image will be ignored. For better optimization, consider including your main keyword in the description of your image.

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7. Link your articles

Link your new articles to old ones and to entice your readers to check out your old articles. This will have the advantage of keeping them longer on your blog and improving your ranking with search engines. Google pays special attention to links, which makes it the perfect place to place your keywords.

8. Make links to other blogs

Create a blogroll and add between 1 to 10 maximum links from other blogs in your niche. This tip will help you improve your SEO (especially if you share quality content with your readers).

9. Titrate and describe your articles

Have you noticed that when you search on Google, the results appear as titles and descriptions? OKAY. So why do not you enjoy it? I recommend the plugin All in One Seo Pack, it will allow you to quite easily add a title, description and keywords for each article or page that you publish on your WordPress blog.

10. Delete or edit dead links

Google hates dead links. If you don't know what it is, this is a URL pointing to a page that no longer exists. This is usually the result of a link change or deletion of a page or blog, and you need to identify and edit or remove those unnecessary links that are detrimental to your SEO.

Google hates them for two main reasons:

  • They give the impression that you do not update your blog
  • They bring no value to your readers

Here is a plugin that allows you to identify: Download Broken Link Checker

11. Use a sitemap

A sitemap is a page of your blog that contains all the links of your pages, articles and categories. It facilitates the individual indexing of the pages of your blog, which affects the appearance (fast) of your content in the search engines. You do not need to do it yourself, here is a WordPress plugin that will help you to do it one click. Download Google XML Sitemaps

12. Do not copy the content of other bloggers

Google knows how to reward originality and quality. So avoid copying content from other bloggers (duplicate content) if you don't want to lose any credibility in the eyes of Google. This will negatively affect your positioning. Get inspired by people, but Do not copy them!

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13. Publish regularly

It's no longer a secret, Google loves blogs that are regularly updated. He especially likes the freshness of the content. For Google, a regular update is an invitation to come back very often. Some bloggers publish when they are inspired, and others do it every day. For Google, what matters most is the frequency and relevance of your content. Do not write anything on your blog because Thierry told you that you have to publish regularly.

14. Use bulleted lists in your articles

Google likes articles that contain bulleted lists. Not quite as much as headlines, subtitles and links, but much more than ordinary text. Which means that you should use bulleted lists in your articles to break and air long paragraphs. Just remember to add your keywords.

15. Be present on social networks

Be present on social networks such as Facebook, Twitter or Google+ and create a community around your blog. For example, you can use them to promote your content and generate more traffic. A strong presence on social networks promotes better SEO.

16. Invite your readers to leave comments

You may not know it but the comments bring a lot of freshness to a blog, which invites the search engines to visit it regularly. As I keep telling you, Google loves updates. Invite your readers to comment on the content of your blog. For that, you need to add a call to action under each post.

17. Analyze your traffic

It's crucial to know where your visitors come from and the keywords they used to find you. You must know who they are and give them the attention they deserve. You must know what works and what does not work. Analyzing your statistics should help create better targeted content.

18. Blog on topics of interest to your readers

If your content does not interest anyone, Google will not be interested in your blog either. Again, focus on relevance and encourage your readers to leave comments.

19. Use appropriate ads

Many bloggers very often make the mistake of turning their blogs into an advertising agency. If only they knew how badly it hurt their SEO on Google ... Here is my advice: publish only ads related to your niche! Cheeky advertising can seriously hurt your ranking on Google.

20. Provide sharing buttons

Share buttons allow your readers to promote your content on social media without having to leave your blog. The more your articles are tweeted, liked and commented on, the more valuable they are in the eyes of Google and the better they position you. Think about it!

21. Pay attention to guest posting on your blog

The opening of a blog to guest articles (guest posting) automatically exposes it to the risks of duplicate content. Many bloggers usually post the same article, verbatim, on their own blog after guest posting it on another blog. For Google, this is not very good news. So ask your guest posters to give you the exclusivity of the article for a few weeks.

22. Avoid writing on multiple topics at once

Having many passions is good, but blogging on all these passions on the same blog will not get you anywhere. In fact, from an SEO perspective, your blog looks like a stack of books on the floor ... hard to categorize. For Google, it's total confusion. So stay simple and focused on a main niche.

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Keep in mind that Google's ultimate goal is to match online searches with the most relevant content. Google considers your niche, and rewards you when you create content that is largely focused on the needs of your target audience. It encourages the creation of strong networks around a single theme and around your blog.

Nothing will happen like magic, but with a little work and perseverance, people will eventually find you.

So what can you add to this article? Please leave a comment to let me know or just to tell me what you think of this article.

Don't forget to share this article if you liked it.

This article features 51 comments

  1. Hello Thierry

    Thank you for all these very practical advice, it helps me better all the issues of a good optimization for his blog.


  2. I would have just added = 23. Do some netlinking.

    Indeed, this practice helps to position its site. Google values ​​sites with natural links.
    Google will prefer links from bine sites referenced and of good quality.

    Very interesting article containing the essential points in SEO.

  3. Thank you for these very practical and interesting tips. You've summarized in 22 points what every blogger should do to get the best search engine rank. We all agree that to be better referenced, it is important to satisfy Google. I especially insist on the use of keywords. Referencing is above all knowing how to use the right keywords with the right frequency and in the best place. Google has its own way of working. We must comply to have the best place in its results.

  4. Hello, thank you for this article and these tips which are really welcome! We tend, once our head in the handlebars, to forget some. A little booster shot for the start of the school year, which is great !!

  5. Good evening Thierry,
    thank you for your article which makes it possible to apply practical and achievable advice by all to improve its referencing.
    Looking forward to reading you,

  6. This article is very good.

    For example I keep a blog on the news, would it be better for me to do on the news in general or a blog specialized on a current topic?

    1. Hi,

      It's up to you, but either way it works for some. Everything is based on the quality, frequency of publication and speed of the information disseminated.

  7. Very complete article! For number 16, bloggers don't think about it often you know. But luckily the article was written to remind them that it is important in SEO. Well done 🙂

  8. Thank you for all this advice, thanks to you I managed to climb the Google ladder and I am getting places little by little compared to my competitors. Thanks again 🙂

  9. Yes it is clear that it is better to be vigilant to the risk of plagiarism with the guest posting, or even to the content of poor quality, insofar as it is often meaningless articles that are posted on the sites, because they are written quickly and above all without any interest.

    1. Hello Peter,

      You are perfectly right. In a future article I will focus on the quality of these articles.

  10. your blog really doing well on the request blog search engine google bravo and thank you for the information

  11. Hello,

    In order to improve the natural referencing of my website on google, I did a search, and the first link offered sends me to your article, it's very interesting. Thank you for this technical and practical sheet which illustrates the various avenues for successful web referencing of a website.

  12. The importance of the subject is paramount on a blog.
    Some of my posts have very little success and others are very successful.
    But I treat them all the same way and I always respect the same rules (the main rules mentioned here).
    I therefore deduce that the success of the post (on social networks, comments, etc.) plays on the long-term positioning

    1. Hi,

      Yes, the success of an article depends on the number of shares on social networks but also by the number of comments. You should therefore encourage these actions on your site.


  13. Very good notes and useful tips to embark directly on track!

    The regularity of publication is important for SEO but also for the audience.

    Social networks also provide significant traffic and sharing buttons are of course to remember!

    Thank you

  14. To summarize, creating a blog is to be very active. You have to reference it and change the content so often. Thank you for these tips.

  15. Hello Thierry,

    I really found this article very interesting. I left my site abandoned for a while and I hope these good tips will help me promote my blog as an author.



  16. Bravo for this very complete overview on SEO, really very informative. Nevertheless, I opted for the use of the backlinks that I put forward in my offshore company.

  17. Hello Thierry,

    Excellent analysis to a very interesting article.

    Spearheading the structure of any site or any blog is SEO.

    I will compare this work to that of a goldsmith or a chaser who works with extreme precision.

    It is not enough to have thousands of visitors, but above all good, targeted, people who do not spin and above all know what they want.

    Moreover, in view of this excellent article I am surprised not to see more comments.

    They prefer to go Aurélien or Marketer.

    Congratulations Thierry, I must tell you that in front of these gurus you are very high.

    Good continuation.

    Best regards.

    1. Hello Richard,

      I wish you welcome to this blog and thank you for this comment.

      I just hope you put these tips into practice and find them useful.


      1. Hello again Thierry

        Yes I started to put them into practice because I have students for my Blogger-Expert training.

        But sometimes the pupils know more than the teacher! ...

        I strive to do the best.

        Best regards.

  18. Hello Thierry,

    Thank you sincerely for all these resources that you share with your readers.

    When I chose to work on the internet from home to develop my network, I just knew how to open my mailbox.

    And today, you're one of the few people I trust to understand how the internet works and make progress.

    See you soon


    1. Hello Sylvie,

      I am flattered to read this testimony which goes straight to my heart and which obliges me to always publish relevant content if I do not want to disappoint you… 🙂 Well done Sylvie :).

      also thank you for your faithfulness.


  19. Hello Thierry
    Thanks for these informations.
    At first for a novice it's a bit hard to master all of this but it is essential if you want to profit from your blog. Many points are also to apply when you decide to publish articles on its free online sites.
    I am now applying these methods and it helps me to be successful in MLM

    1. Hello Jean-Louis,

      For a surprise, here is one.

      Good to know that the information I share on this article is useful to you.


    2. Agree with you, for the novice it might be a bit of a headache!
      Then call on a shock duo for this WordPress seo + seo scorer (request google ... prefer my page which has the plugin in French).
      I much prefer WordPress seo to all in one which seems to me more powerful.
      The article is a good basis for getting started in SEO ...
      Which as you will notice is not a simple matter.

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