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Do you also want to optimize your blog to improve its SEO on Google as on other search engines?
Here are 22 practical tips that will allow you to efficiently optimize your blog, but also to avoid errors that will seriously affect the SEO of the latter on all search engines.
1. You must know your keywords
Search engine optimization is about understanding what people are looking for online. Only when you understand it you can create content that will meet those needs there. When you use (in an article, a video or a Podcast) the same words, and the same sentences that Internet users type in their searches, you have a blog adapted to their research. It is for this reason that it is important to know the niche in which you want to blog.
2. You must learn to find the right keywords
This step completes the previous one. It's not enough to just add any keyword to ensure a perfect SEO to his blog. You must know how to choose the right keywords for your articles. For this purpose, Google offers a powerful tool that will help you find the different expressions that hit the Internet and the frequency (quantity) of these searches. You can find it here: https://adwords.google.com/select/KeywordToolExternal
This tool will definitely give you new ideas for articles.
3. Use your keywords quite frequently
Using your keywords quite frequently allows Google to identify your niche. However, you must be wary of over-use of these keywords because you run the risk of being mistaken for a spammer and banned from Google.
4. Do not try to reference multiple keywords at once in your articles
Making it simple is definitely the best approach when you optimize your blog for search engines. Concentrate on a single theme and two to three keywords related to this niche if you do not want to dilute all your SEO efforts.
5. Mention your main keyword in the tags of your blog
Tags H1 et H2 play a very big role in the optimization of your blog. Sometimes they even play a more important role than your article. Why not take the opportunity to add your main keyword in the title and description of your blog?
6. Describe your images
You can add images to illustrate your article or to justify your text, however you should be aware that Google cannot see your images. Only a description can enable him to "see". Without description your image will be ignored. For better optimization, consider including your main keyword in the description of your image.
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7. Link your articles
Link your new articles to old ones and to entice your readers to check out your old articles. This will have the advantage of keeping them longer on your blog and improving your ranking with search engines. Google pays special attention to links, which makes it the perfect place to place your keywords.
8. Make links to other blogs
Create a blogroll and add between 1 to 10 maximum links from other blogs in your niche. This tip will help you improve your SEO (especially if you share quality content with your readers).
9. Titrate and describe your articles
Have you noticed that when you search on Google, the results appear as titles and descriptions? OKAY. So why do not you enjoy it? I recommend the plugin All in One Seo Pack, it will allow you to quite easily add a title, description and keywords for each article or page that you publish on your WordPress blog.
10. Delete or edit dead links
Google hates dead links. If you don't know what it is, this is a URL pointing to a page that no longer exists. This is usually the result of a link change or deletion of a page or blog, and you need to identify and edit or remove those unnecessary links that are detrimental to your SEO.
Google hates them for two main reasons:
- They give the impression that you do not update your blog
- They bring no value to your readers
Here is a plugin that allows you to identify: Download Broken Link Checker
11. Use a sitemap
A sitemap is a page of your blog that contains all the links of your pages, articles and categories. It facilitates the individual indexing of the pages of your blog, which affects the appearance (fast) of your content in the search engines. You do not need to do it yourself, here is a WordPress plugin that will help you to do it one click. Download Google XML Sitemaps
12. Do not copy the content of other bloggers
Google knows how to reward originality and quality. So avoid copying content from other bloggers (duplicate content) if you don't want to lose any credibility in the eyes of Google. This will negatively affect your positioning. Get inspired by people, but Do not copy them!
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13. Publish regularly
It's no longer a secret, Google loves blogs that are regularly updated. He especially likes the freshness of the content. For Google, a regular update is an invitation to come back very often. Some bloggers publish when they are inspired, and others do it every day. For Google, what matters most is the frequency and relevance of your content. Do not write anything on your blog because Thierry told you that you have to publish regularly.
14. Use bulleted lists in your articles
Google likes articles that contain bulleted lists. Not quite as much as headlines, subtitles and links, but much more than ordinary text. Which means that you should use bulleted lists in your articles to break and air long paragraphs. Just remember to add your keywords.
15. Be present on social networks
Be present on social networks such as Facebook, Twitter or Google+ and create a community around your blog. For example, you can use them to promote your content and generate more traffic. A strong presence on social networks promotes better SEO.
16. Invite your readers to leave comments
You may not know it but the comments bring a lot of freshness to a blog, which invites the search engines to visit it regularly. As I keep telling you, Google loves updates. Invite your readers to comment on the content of your blog. For that, you need to add a call to action under each post.
17. Analyze your traffic
It's crucial to know where your visitors come from and the keywords they used to find you. You must know who they are and give them the attention they deserve. You must know what works and what does not work. Analyzing your statistics should help create better targeted content.
18. Blog on topics of interest to your readers
If your content does not interest anyone, Google will not be interested in your blog either. Again, focus on relevance and encourage your readers to leave comments.
19. Use appropriate ads
Many bloggers very often make the mistake of turning their blogs into an advertising agency. If only they knew how badly it hurt their SEO on Google ... Here is my advice: publish only ads related to your niche! Cheeky advertising can seriously hurt your ranking on Google.
20. Provide sharing buttons
Share buttons allow your readers to promote your content on social media without having to leave your blog. The more your articles are tweeted, liked and commented on, the more valuable they are in the eyes of Google and the better they position you. Think about it!
21. Pay attention to guest posting on your blog
The opening of a blog to guest articles (guest posting) automatically exposes it to the risks of duplicate content. Many bloggers usually post the same article, verbatim, on their own blog after guest posting it on another blog. For Google, this is not very good news. So ask your guest posters to give you the exclusivity of the article for a few weeks.
22. Avoid writing on multiple topics at once
Having many passions is good, but blogging on all these passions on the same blog will not get you anywhere. In fact, from an SEO perspective, your blog looks like a stack of books on the floor ... hard to categorize. For Google, it's total confusion. So stay simple and focused on a main niche.
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Keep in mind that Google's ultimate goal is to match online searches with the most relevant content. Google considers your niche, and rewards you when you create content that is largely focused on the needs of your target audience. It encourages the creation of strong networks around a single theme and around your blog.
Nothing will happen like magic, but with a little work and perseverance, people will eventually find you.
So what can you add to this article? Please leave a comment to let me know or just to tell me what you think of this article.