You are ready to write this article which you hope will become popular and generate hundreds of search engine visits. The title may not be the first step in your planning process, but it is fair to say that most people automatically start thinking about the name they will give to their (future) successful article.
After all, you do not just want un blog title. You want one of those blog posts that excites readers before they have opened your message.
An average of 8 out of 10 readers will read a blog title, while less than 3 out of the same 10 readers will read the rest of the article. This simple statistic shows how the title of your post greatly affects the entire content of your post.
So, please stop for a moment.
In order to get a reader's attention quickly, you need to find smart ways to write blog titles that are so catchy that they'll help make each of your posts popular.
Imagine a reader typing in a few keywords on the Google search engine. Google returns a list of search results, and your post title has appeared alongside other blogs related to your niche. What do you think your reader will do first?
It's very simple. He or she will have to go through the list and choose the best title ... that is, the one that will hold his or her most attention. Based on the "Blogging rule 3E — exposure, experience et expertise ", here are 5 tips that will help you write catchy headlines for each of the articles.
1. Put passion into it
Search engines are not the primary audience for you to write. It is therefore important to put a little passion in the title of your article.
I put passion first on the list, because it can determine the mood of your readers when they open your article.
You can't be successful in something you have no love for and that also applies to writing an article. The only way to bring a title to life is to let the passion take control of your writing. Once there is passion, any other ingredient needed to write a catchy headline will surface.
2. It must be short, but oriented
Your main reason for writing a blog post is to get people to read it. Is not it ?
To help connect readers to your blog, you need a headline that clearly state what the article is about. The era of writing super long titles is over. When writing a headline, try to keep it short, but also informative and compelling.
These two titles can give you a boost:
A title like « 5 tips to write irresistibly clickable blog titles » is much better compared to "Writing a Blog Title: The Top 5 Tips on How to Write a Clickable Article Title."
3. Find a balance for the keywords used in the message title
When it comes to thinking about SEO, using keywords in your blog title is advisable, but it is important not to exaggerate. A catchy headline should make sense and be easy to read, so don't try to stuff your headline with awkward words.
Let's look again at our two blog ticket titles. The first title has eight words while the second one has 17. In most of the cases, titles of 10 words containing at least 2 SEO keywords are considered rich and will perform well in both ranking and attracting readers' attention.
4. Make your grammar beautiful to see
Just because search engines don't care about grammar doesn't mean you just shouldn't care. Today every reader wants to read blog posts that are well structured and have good grammar!
It becomes even more important when you write the title of your article, because it's the first thing a reader will read before deciding whether to read on or not.
More than once I have avoided an article because of the title. If you're not careful with grammar, you'll never know how many readers go away without reading your content.
5. Know which special characters to use in the title of your publication
There are some special characters that you can use in your title and those that I consider as characters to not use.
The following special characters can be added in the titles to make them more catchy: the dash negative (-) lead, The two points (:), question mark (?), the exclamation mark (!)
- The hyphen (-): can be used to separate the words in the title of an article
- The two points (:): it's the same for the two points, they can be used to separate the words in the titles
- The question mark (?): This is typically used when a title asks for an answer, meaning that the title itself is a question.
- The exclamation mark (!): This character is used when a headline is intended to draw the reader's attention to something.
The following special characters can not et Do not have to to be added in the titles of your articles: Ampersands (&), the signs above / below (<and>), the pound sign (#) the symbol "to" (@).
Here is a small presentation of these special characters NOT TO USE
Ampersands (&): This makes the URL of the title of your post an error, because it makes the browser confused, as to detecting where your HTML code begins or ends
The symbol "to" (@): The "to" symbol (@) is a character commonly used in association with email addresses. However, when it is written as is in the URL of a post title, the web browser or RSS reader is confused, and interprets it as part of an email address rather than a web address. .
The Greater Than and Less Than (<and>) symbols: Both are used as tags to frame HTML elements. This is typically used in text formatting, styling, and other languages, and these characters, when used in the title of your post, will cut off the title of your URL.
The sharp (#): This character works specifically on links in certain sections of a web page.
In short, use any of these special characters (apart from those previously specified) on the title of your post kills your chances of getting your blog translated correctly by web browsers and most importantly, makes your readers confused.
There is no good way of writing blog post titles. However, learning writing tips like these will give you ten steps ahead of your competition.
I can not finish this article without recommending 3 others that will improve the quality of writing:
- How to write a catchy title for his article
- Copywriting: 5 Tips for Writing Attractive Titles
- 4 secrets to write catchy headlines for your articles
What other methods do you use to write catchy headlines, blog titles that attract readers?