Hm… I can see you already.

Wondering what's happening to me. Isn't that the same Paul Kellin who often told us that content is king? Thierry Bertrand himself says it every day on this blog. But what is happening to them on this blog? But this is pure contradiction!

Hmm… no. 🙂

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Content is what carries the values ​​we want to convey. It is his characteristics that give him this place of king, which cannot be taken from him. But when you dig deeper, you realize that there is a pattern behind every content. And in fact, as we often say, it is not the king who governs, but his advisers.

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In other words, the real king is not necessarily the one sitting in the chair (the content in this case) although it is he who wears the crown, but it is the one who motivates him, the one who grants him this form: I am not talking about the author, but I am talking about the (toreason (s).

Let's move through the article, and allow me to make my point clear to you.

Over the years, King's place has been granted to many entities« 

We started by saying that the blogging was king, and it's a claim that grew in popularity about 15 years ago, along with the activity cited.

Then we gave the crown to the content, to the community, to Twitter ... (🙂 Yes! ). It is a little normal that things evolve in this way, given that the "community" aspect has an undeniable importance to this day (and many bloggers have forgotten their blogs for the benefit of Twitter.

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Facebook also took over, when creating pages was all the rage. We will certainly not forget YouTube, then Instagram, Pinterest ... Social networks have given pride of place to royalty in the arguments of many lovers of the web.

Now everyone gives of his person, and there is a new king every day : " infographics, podcasting, hangouts, apps, webinars, gifographies… go ahead, go wild! : )

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The arguments for making all of these things king are not bad, but in a way, they all miss what underlies my opinion today. I believe in fact something else is king.

As I said at the beginning, this is something that underlies the content, well beyond the desire to be "fashionable" or the sometimes quite selfish desire of some to be "fashionable". precursors " or some " creators ” Trend (pff!)

Utility is the queen!

Creating content, in fact, is one way to be useful, and I will add that the content and form of your content show whether it is born out of a deep and sincere desire to be useful or a simple desire to be seen and heard.

Building a community is another way to be useful.

Twitter, Facebook, Instagram, Pinterest, LinkedIn, and G + are just other ways of providing utility.

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Infographics, podcasts, videos, and even the blogging, are just various ways to be helpful.

If you do an analysis of the web over time, you will realize that a multitude of trends have emerged, and a good number have died out. The only ones who remain and who have built valuable businesses are those who understand that they are on the web to be useful. Business in fact is utility. 

Many wonder if the blogging will also not disappear in the years to come. I can't give you an answer, and maybe blogging will be in the spotlight one day, but I don't see it disappearing any time soon.

How to be useful?

How to be useful as blogger and web entrepreneurs?

I think you just have to understand people's needs and create content, communities, and experiences to meet those needs and solve their problems.

There are many ways to do it (non-exhaustive list):

• education
• informations
• membership
• Tricks
• opinion
• enhancement
• entertainment
• ...

BlogPasCher relies on many of these points (tips, reinforcement, education ...), and other blogs are equally useful in taking different approaches.

So, my question today is: your blog is it useful?

It's a question I ask myself every time I write an article, and every time I review what I do in general. If the answer for you is no, it's time to change your focus!

If you liked it, don't hesitate to share with your friends on your favorite social networks. 

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