Every day that passes, the Web marketers, bloggers or even freelance authors (and so on), write and send emails to their target audience. However, few of them bothered to study writing e-mails.

You must be familiar with these stories in which people come to lose their jobs, their notoriety, their popularity, because of a poorly made e-mail.

With the increasing use of technology at all levels, email exchanges have become viral, and have emerged as the fastest and most effective means of communication in today's business. .

This simple observation is important enough that you understand that you are projecting a certain reputation or professional image to interlocutors each time you press the button. " to send " from the edit page of your email.

Now, I wish that every time you write an e-mail, you do it well! Okay ?

We will see together some tips to write a professional email, and get answers that allow you to take the action and make plans in a row!

Avoid “robotic” or “automatic” greetings

It is not new to say that the first thing to do when writing an e-mail is to greet your correspondent. You do not imagine how many of us do it wrong, and this every time!

You've probably come across a good handful of emails that started with a robotic greeting (a preprogrammed, non-human greeting), and most of the time you know what? You have rarely read them in full! This is because emails that start with this type of greeting are boring and look more like spam (unwanted messages) than anything else.

Here are some examples:

  • Hey webmaster
  • Dear administrator
  •  Hello
  •  Hi admin
  •  Etc

That's what I call " Robotic greetings And I believe they will not bring you very far.

Let's set our plan of action:

1. Start with friendly greetings                                                                                                                         Study your potential correspondent, and try to find out how he or she likes to be called. Greet him by using that name. Greetings like "Dear Paul", "dear Annie", or "dear Carlson", And others, are much more friendly and natural. With tools like AWeber, you do not need to write the name of each of your subscribers.

A friendly greeting will easily grab your attention and prompt you to read such an email, because you will feel like this email was written especially for you.

2. Do not rush into writing

Now, just because you greeted the recipient doesn't mean you're going to rush into writing your email content. Take time to think before you write. Remember that every email sent on your behalf counts and reflects theOrganisation professional in your business.

It is always very tempting to start by talking about how you feel, or talking about your interest, but try to do otherwise.

Before embarking on a hasty disclosure of your intentions when writing your e-mail, take some time and think about the best way to introduce yourself. If you are writing to a customer or a recipient for the first time, then, attack with words like:

Hi Thierry Bertrand,
I am Paul Emmanuel, blogger professional and patron of SeePlusGrand LLC., and go from there…

If you're writing to a regular customer or subscriber, then stop by and take a look at the last email you wrote to them. Check if there are some important details to mention before writing the new email. You will increase your chances of attracting the attention of your correspondent if you keep the common thread from previous emails.

Something like that might be good for you:

Hello Helen,
The email I sent you previously was an introduction to the one you are reading today. I just finished my first e-book, and it responds precisely to the problem we talked about, and blah blah blah ...

Some will start by saying,

Hi Gerard,
How are you today ? I hope everything goes well in your business, and blah blah blah ...

Be serious !

When it comes to business, do not get me wrong. You do not write to a family member who needs to know that you are worried about his health or his business. You write to a professional mindset, to clients who need nothing more than answers or solutions to their problems.

Let's move on to the third tip.

3. Introduce the heart of the e-mail

It's a good time to present the heart of main ". Now that you have greeted your recipient and introduced yourself, or have presented the conductive link between your e-mails, move on by presenting the dish You have to offer. That's the main purpose of the email you write, is not it?

Go! Action plan :

Be precise and concise, but do not rush
If there is one thing you should be aware of is that people have less time than you can think of. that's why You must, above all, make your e-mail clear and concisebecause time, for many (me included), is not something we have fun with!

Users of the web are always in a hurry to read and move on. So you always need to keep this in mind when writing an e-mail. However, try not to be too concise or too careful to send emails between cut, raw or jerky.

If you have to write an exhaustive e-mail, then inform your correspondent right away. However, to get results this way, be sure to offer something tasty to keep you reading.

Also, be sure to use polite words like " please To bring them back continually to you. A word like that means a lot, and can make a big difference.

To continue on the subject, I recommend the readings below:

  • 10 tips to write a recovery email
  • 19 questions to ask yourself before starting your email marketing

Here we are, we will stop there for today.