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If you want people to visit your blog and stay there, you must be an authority figure. This is certainly true if you are trying to solve a common problem or create a popular, useful and profitable blog. You must know and understand what you say.
Knowing that you are an expert in your field comforts many beginners. They see you as this guide they have always looked for. They know they can trust you. They have faith in you, and this faith will grow as long as you help them achieve concrete results.
This means that you can not fail until your readers are satisfied. You understand that this satisfaction must be your main objective. Your readers need an expert with good advice, and you have to live up to these expectations if you aim for success and financial independence through your blog.
How can you become an expert? How can you become the person they want you to be for advice and guidance?
Here are four steps you can take into account to help build your authority.
1. Write on something you already know or are ready to learn
This trick can make the process easier. You need to focus on something you know or are ready to learn. If you are interested in your subject, writing your blog will be much easier. If you are already an expert, you should not miss things to write.
If you have to expert, then you will be able to give practical advice that will help your readers achieve success on the internet from their blog. Good advice gives credibility. A useful article makes the visitor want to subscribe to your newsletter, so come back to your site because you have proven that you know what you are talking about.
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You may not be an expert on what you have chosen to write, but passion on the subject can lead you a long way. You will learn about what you are going to write. You will be able to provide information to your readers about what was or not effective for you. It can take a long time to build that credibility, but it's certainly possible that way.
Yesterday you were a beginner, you were looking for information on the best way to achieve success on the internet from your blog, today that you are an expert, what better than to share your experience with your readers?
Watch Thierry Bertrand from BlogPasCher. He became an expert in blogging. Thierry knows his job and every day publishes useful tips for novice bloggers. If you take a look at his articles, you will see that he speaks with authority. Thierry is a reference in the French speaking world of professional blogging and thousands of novice bloggers trust him as an expert.
2. Speak with authority
This is a crucial aspect in the development of your blog. This allows new visitors to become loyal, and alumni, to remain so. If you speak with confidence about the information you provide to your readers, it will be of interest to your readers. They will certainly be more willing to put your tips into practice.
How to speak with authority and confidence? Good question. The biggest point is to look at the words you use. If you use words like " might », And« perhaps You do not trust us in the information you provide us.
If you give your readers good information, and if they apply the advice you give them, there should be no doubt that they will get results. Not only must you be sure of yourself, but you must trust your readers too.
There is no question that you hesitate in what you say. If you do X, it will save you Y. No " perhaps ", no " pourrait Only results. That's what people want: results. They want to know that if they do what you say, they will have concrete results. that's why It's very important to always talk about what you know and have experienced yourself, not what you've read on other blogs.
3. Talk about your experience
If you give your readers advice, then you'd better have them tested yourself. The simplest advice to give is the one about what did not work for you and not the other way around. You must always talk about what you know. If you talk about your experience, not only will your information be more detailed, but your experience will also be more reliable. This is a great way to establish your credibility.
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Readers like to hear about successful blogger experiences. This adds a personal level to your writing. And if your credibility is built, it's because your readers know that you've tested every tip you share with them. Besides, how can you trust something you have never tried?
You must share your experiences, and if these lead to concrete solutions, then your readers will love them. We all love a good story. Much more than just a story, you must above all give value at the end. Whether it is a philosophy or a specific action, give some useful information. It's powerful enough!
4. be honest
If the information you give is supposed to help your readers, but it does not, imagine how they will feel. Bloggers who are unsuccessful at having their blog usually have to fail at the poor quality of their content.
The real experts will also know that you have gone astray. If you have a section for comments, they will point out how wrong you are or talk about what you do not know. You can not publish anything by telling people that it will help them without you knowing if it will be. It's bad for your credibility and your authority.
Do not post someone else's content like it's yours. People want new and useful information. If you steal other people's work, you will lose all respect from the blogging community.
Blogging is building relationships with readers and other bloggers. Taking other people's content will make other bloggers want to work with you. It will tarnish your image and your brand. Be honest and your authority will skyrocket.
Neil Patel of Quicksprout is well respected in the Anglo-Saxon blogging community. Neil had his share of successes and failures. He has a very large audience. He is also very open about things that work and do not work.
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He has established himself as a figure of authority thanks to this. His articles are honest and authentic, and include a wealth of valuable information. Get inspiration from Neil and be honest and helpful when writing.
Are you an expert in a field?
Well, there you are. These are four ways to increase your authority and your expertise. If you regularly put these tips into practice, your readers will know they can trust you.
They will come to you most often for the information they need. Become a figure of authority and success will follow!