When I started my blog I made the mistake of not doing well define my niche. In fact, I defined it with one word: "coding". Defining a targeted niche for my blog with one word wasn't enough. Maybe for internet pioneers it was, but right now, with millions of blogs competing, you need more than a name, a word, to define a niche.
I can not emphasize how important it is to define your niche. You have to be able to know the purpose of your blog which makes it so great and different from all other blogs. One word is not enough for this. I didn't know where to start for edit my blog, but I knew I had to change it.
I restored my page about it, changed my tagline, and spent a lot of time deciding what to put in my blog. Fortunately for me, the blog was still new and unknown, and I doubt that a single person noticed my shift in focus.
So, I could have spent that time building great content and promoting my blog. Hope you can learn from my mistakes.
But before, if you have never installed WordPress discover How to Install a WordPress Blog in 7 Steps et How to search, install and activate a WordPress theme on your blog
Then back to why we are here.
Here are the main things you need to think about when defining your niche.
Choose a public, not a subject
This was my first mistake. When you decided what your blog was about, did you choose a theme like monetization, blogging, or easy money ? Or, as in my case, the coding?
I did it. And it didn't take me long to realize that it didn't match my vision. Coding is an extremely large subject, and I had no idea where to focus my writing. Should I write for beginners? Or experienced coders? What kind of coding could interest them in either case? What were their needs and how could I answer them?
I did not even know my own blog! He was missing but. He had no target, it did not cover all the needs. No wonder no one was reading it! Think of all the successful blogs you know: BlogPasCher, etc. It's just not about blogs that deal with a subject, they are blogs for a specific audience.
Coding is a big subject. Learn to write a code and wanting to apply their skills to real projects, is a set of aspects that allows clearly define an audience.
lessons
- Don't write something, write for someone.
- Know how to make an update of your blog.
- With every blog post you write, you must be wondering what is the purpose of this blog and how does it meet the needs of your audience.
Differentiate your blog from all the others
When I clearly defined my audience, there was one big thing I had in mind: how to differentiate my blog from everything else?
Discover What is the difference between a blog and a website?
If you are blogging you are competing with BlogPasCher. If you blog about coding like me, you are competing with tuts+.
How do you want to stand out from the pack? You are just out of luck. Unless you differentiate your blog.
Here is a little exercise : Derek Halpern taught me to identify the top ten blogs in a niche and for each one, it is necessary to explain why it is unique. Now you have to decide how your blog should adapt to this top ten, with its own twist.
As far as I'm concerned, I had decided that my blog was going to focus on beginners with WordPress, guide people through their WordPress learning journey, while helping them apply their skills on real projects.
lessons
- Identify how your blog is different from everyone else in your niche and how it can compete with others.
- Ideally, choose a unique approach.
Where do you want your blog to be in a year?
Knowing how you want your blog to grow is something extremely useful for define your niche. It's not as important as the previous two points, but it really helped me. Think about the kind of products you are going to sell, what plugins there will be on your website, and even the way you want your website to look and design.
I decided that over a period of one year, I will sell themes and WordPress plugins on my website. So, to prepare for this, I inserted a category for this purpose in my WordPress blog which I update regularly.
lessons
- You will only have an idea of ​​what your blog will be like once it reaches maturity.
- You need to set a plan to monetize it, stay focused on the main topic, publish regularly, generate free traffic, and promote it on the internet.
- You need to use this vision to get a better idea of ​​what kind of content you need to focus your blog on today.
Strengthen the base of your blog
This advice applies to blogs already established or not. Websites are dynamic, you can change them at any time. So, mention this advice: define your niche and strengthen the foundation of your blog.
What niche is your blog focusing on? Tell us in the comments and not in a single word when responding, please!
Discover also some themes and premium WordPress plugins
You can use other WordPress plugins to give a modern appearance and to optimize the handling of your blog or website.
We offer you here some premium WordPress plugins that will help you do that.
1. Mega Main Extensions
It is an addon from WPBakery which has over 700 fonts and over 1800 vector icons ready to be used on your website.
As features there are among others: an impressive set of add-ons, unlimited colors, over 700 google fonts, over 1800 vector icons and much more ...
Download | Demo | Web hosting
2. Team Showcase
Team Showcase is the perfect addon, designed to display your team members in a beautiful responsive grid or carousel. You will have the ability to manage your members by grouping them into separate teams. To do this, simply select the options you want to display, choose a WordPress theme and apply a predefined color to it.
No line of code will therefore be required for this action. Its features include: 10 special themes, 10 color sets, 10 display options, CSS3 animation effects, the possibility of being inserted in a page, a fully responsive designEtc. ...
Download | Demo | Web hosting
3. Visual Composer Icon Tabs
This addon allows you to add tabs to your pages or posts. The icon tabs are fully responsive and look great on mobile devices. You can also add any VC element such as form, text, gallery to tab content.
Among its features you will have among others: more than 400 impressive icon fonts, responsive tabs, unlimited tab colors, Shortcode support, an easy to use user interface etc ...
Download | Demo | Web hosting
Other recommended resources
We also invite you to consult the resources below to go further in the grip and control of your website and blog.
- How to Add Web Push Notifications to Your WordPress Blog
- How to find a sponsor and monetize your blog?
- How to remove string v = xxx from WordPress URLs
- How to fix the login error with the WordPress database
Conclusion
Here ! That's it for this tutorial. We hope this article has helped you define your blog niche correctly. You can also see our ultimate guide on how to speed up WordPress performance for beginners.
However, you can also consult our resources, if you need more elements to carry out your projects of creation of Internet sites, by consulting our guide on the WordPress blog creation.
Do not hesitate to share with your friends on your favorite social networks. And if you have any suggestions or remarks, leave them in our section Comments.
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