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Do you want to start a professional, popular and profitable blog? Do you want to know everything there is to do to get your blog optimized for SEO? Rest assured, I intend to give you some ideas in this article.
So today, I would like to suggest an exercise that will improve your blog in depth, if and only if you integrate it into your daily routine.
But before, if you have never installed WordPress discover How to Install a WordPress Blog in 7 Steps et How to search, install and activate a WordPress theme on your blog
Then back to why we are here.
Analyze other popular blogs
Most bloggers read dozens of blogs every day without paying attention to details that could take their site to the next level. And if that's the case for you, then stick around while I explain HOW to do it in the most efficient way.
Here's what you need to do every day
I choose a blog, and I spend 5-10 minutes going through it. My goal is not to consume it as a reader, but rather to visit it with the desire to learn more about blogging.
What I discovered is that spending my 5-10 minutes a day browsing another blog allows me to learn a lot! In fact, I have learned so much over the past few months that I have introduced this idea into the work of my team. It will be for us to do it as a group, and to review a blog every week, so that we can discover insightful things.
The objective of this work is not to copy what others do, but rather to find inspiration for my own blogs. What we learn covers a very wide scale, from design to product ideas, from content to ways to increase reader engagement, to the use of social networks for internet promotion, etc.
Let's try to go a little deeper on how to do it.
Choose a blog to review
I review a blog every day of the week. In fact, I have no particular criterion in the choice of the blog that I will review.
When I started doing it, I mainly focused on the popular blogs of my niche. But over time, I came out. While it's good to know what your competitors are doing in your niche, you'll really learn a lot more by going beyond your niche. What matters is to understand what makes the success of a blog, not that of a niche.
There is a lot to be learned from blogs which have thousands of visitors every day. But you can also learn from medium to small sized blogs. Just avoid using newbie blogs or those that aren't even in your country's 4000 most visited blogs on Alexa.com.
Also keep an eye out for those blogs which seem to be growing at an incredibly fast rate., because these usually do something new or innovative.
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I also like to mix styles of blogging. While my primary focus is on creating “how-to” content, I also review blogs geared towards news, opinion, reviews, personal blogs, entertainment and more.
So, if you are just just starting out, start blogging in your own niche, but also make a good mix and you will discover a lot of things that you can apply to your own blog.
Tips on how to analyze a blog
I do not have a pre-set routine to guide when it comes to analyzing a blog. However, there are a number of things that I tend to do and redo.
I usually start by opening the blog on my desktop screen "rather large I must say". I then open it on my tablet, and then on my phone, which is usually a source of inspiration when it comes to design.
I usually start by reviewing the homepage, paying special attention to my first impressions and feelings about the blog (first impressions are usually the ones that stick). However, I will always try to dig deeper into the site and review posts (both recent ones and those in the archives) and also any page ("about", ad pages, contact pages, etc.)
The questions to ask yourself when you analyze a blog
To analyze effectively a blog is to go through all these aspects.
Ps: I don't ask myself absolutely all these questions every time I analyze a blog, but I hope that by presenting them, you will have some valuable guidance.
- What voice (s) do they write to?
- How often are they published?
- How long are their articles?
- What type of articles are they focusing on? (information, inspiration, engagement, information, opinion, etc.)
- How do they publish, and what type of articles do they publish? (lists, images, podcasts, videos, etc.)
- What mix of content (old and new) are they using?
- What topics / categories do they focus on?
- What type of titles / formulas do they use?
- Do they use multiple authors / writers or a single author?
- How do they attract readers?
- What calls to action do they use, and what is given as an answer?
- What type of articles generate the most comments, shares, and "likes"?
- Do they use tools like votes, polls, quizzes, or other engagement triggers?
- What social networks do they use, and how do they use them to build their community?
- Do they have a newsletter? How do they get visitors to sign up? What kind of content are they sending?
- How involved are the blog's authors in the comments?
- Do they have a dedicated community space? (forum, members area, etc.)
- Do they have 'discussion' or 'homework' type posts, or even 'projects' and 'challenges' that give readers something to do?
- Where do they seem to put more energy to generate readership (social networks, guest articles, media, etc.)
- Which social networks do they use as a priority to raise awareness, and what are they doing on these networks?
- What type of content seems most shared on their blog?
- How do they go about hooking new readers once they get to their blog? (newsletter, RSS, social networks, etc.)
- What type of readers does the blog attract?
- What is the blog's rank on Alexa? What does Alexa say about the blog's traffic sources and reader type?
- How do they monetize their blog?
- How do they advertise on their blog?
- Are they using an advertising network like Google AdSense?
- How many advertisements do they display in their articles?
- Where do they place advertisements on their blog?
- What is the size of the displayed banner ads?
- Do they have an affiliate program ?
- What products are selling the most on their site?
- What can you expect from the way they promote their products?
- What affiliate programs / products do they promote?
- Do they sell training through spaces strictly reserved for members?
- What types of products do they offer? Coaching? Creating a blog or online stores?
- Do they have a legal / privacy page? How can you leverage these pages to increase your conversion rate and sell more products and services?
- Do they use e-commerce plugins? If so, what are their names? Where to find them?
- How are the different elements arranged?
- What pages make up their menu?
- What is the first impression their design gives?
- What's the first thing they seem to ask people to do when they arrive?
- Did they use a web designer or a predefined template (theme) for their blog?
- How do they use their home page? Is it a traditional blog format, a landing page, or something else?
- What do they have at their Sidebar?
- Do they have a welcome message at the top of the page? What is it for them?
- What do they put in "hot spots" of their blog, below posts, etc. ?
- What kind of plugins do they use to make it easier for readers to navigate?
- What can you say about their SEO approach? How do they optimize their blog for SEO?
- What kind of options do they use in comments?
- What widgets do they use to improve article reading?
- How do they use the images in their articles?
- What does their logo look like? How do you explain these choices?
- What colors do they use in their design?
- How do they put their social proof forward through their design?
- Do they have a dedicated application for their blog?
- Does their design adapt to mobile devices and tablets?
- Are there any techniques they use to improve the number of views on their pages?
Email / Newsletter
- Do they have a newsletter?
- If yes, how do they get people to sign up? Pop ups? Registration forms? And many more functions
- Are they giving away freebies or are they just asking to subscribe to their newsletter?
- Sign up for the newsletter and see what kind of messages they send.
- Social networks
- What social accounts do they advertise on their blog?
- How do they promote their social accounts?
- Are there any social networks they ignore or should be using?
- What type of social network seems more active / important to them?
- Where do they get more engagement?
- How often do they update these accounts? What time of day seems to have more engagement?
- What techniques do they use on social media that seem to generate more engagement and build their community?
- What techniques do they use on social media that generate the most traffic?
- What techniques do they use to monetize their blog on social media?
- What feedback does the blog get from social media? Why are they famous? (both positive and negative)
Other issues to consider
- Are there any opportunities to connect to or develop a partnership with this blog / blogger?
- Does it accept guest articles?
- Are there any products that you could promote as an affiliate?
- Do you have any products that he could promote as an affiliate?
- If it's in your niche, what gaps in their content could you fill on your own blog?
- What is he doing poorly that would give you a competitive advantage over him?
- What does he do well that you can learn from?
How could you answer these questions?
I don't always ask myself these questions every time I visit a new blog. However, I often find myself asking myself these when I review a blog, and which could be of great help to you in building a popular and highly profitable blog.
And if you have others, know that I really like to read your suggestions in the comments below.
Learn from the actions of others ...
Let me end this article with some helpful tips. Don't review blogs just to copy what they're doing or steal their content. Just try to be inspired by their work. Use your findings to improve your blog.
It is as good to learn by something other than theory, by observing how others practice their art.
The web is full of excellent bloggers, people whose immense knowledge will bring you a lot, far beyond their own will, or even the impact they already do not know they have. Observe them and learn from them.
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Let me challenge you
For the coming week, review a blog every day. This does not require you to include all the questions above, but set aside about 10 minutes per day to do so, and see what you can learn.
I bet you this could be the most precious 70 minutes of blogging learning you will ever have! It is 100 times better than a simple theoretical training.
If you accept the challenge, I look forward to reading you in a week, or why not earlier in the comments section.
Discover also some premium WordPress plugins
You can use other WordPress plugins to give a modern look and optimize the grip of your blog or website.
We offer you here some premium WordPress plugins that will help you do that.
Ebayomatic is an auto-blogging WordPress plugin dedicated to building a referral affiliate program. It uses Ebay API to turn your website into a money making machine. You will be able to automatically generate articles with referral links based on a set of predefined rules.
These rules can generate publications from: import elements according to a custom query or to define restrictions, such as posting a single user from a specific category, and more.
Other features include: redirection to a custom URL or automatic removal of expired product publications, configuration custom fields for self-generated publications, le support of Google Translate, excellent SEO, customization of status of generated publications, automatic generation of publication categories from online store items and many others.
Mailster is an easy-to-use premium WordPress plugin that will help you integrate a newsletter into your website. With the latter, you will be able to create, send, and track your campaigns without much hassle.
Its main features are: the ability to track open emails, clicks, subscriptions and bounce rates, the ability to target your campaigns, campaign management and planning, support for 6 types of auto-responders, unlimited creation registration forms, a user-friendly interface, customization of the background, support for multilingual, and more.
3. HT Script Pro
This WordPress plugin has the ability to add any custom code to your WordPress theme, so you won't need to modify the theme's code. This will allow you to save time and remove the hassle that occurs when updating your WordPress theme.
Its main features are: tvery easy to use, unlimited addition of scripts, inserting scripts on header or footer, adding the Custom CSS / js in any WordPress theme, adding the code Google Analytics, the addition of the Facebook Pixel code, and much more.
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Find out about other recommended resources to help you build and manage your website.
- 8 WordPress plugins to create custom headers
- How to display different sidebar for different article on WordPress
- 10 WordPress plugins to improve the visual of your website
- 5 premium WordPress plugins to optimize your categories
Here ! That's it for this tutorial. We hope this article has helped you improve your blog, generate more traffic and money on the internet. Do not hesitate to share with your friends on your favorite social networks.
If you have suggestions or remarks, leave them in our section Comments.